West Virginia-based InnerAction Media (IAM) lately launched StoryMaker, an Software program as a Service (SaaS) utility that leverages Generative Synthetic Intelligence (AI) expertise to help small companies within the US in creating their final 30-second pitch and different essential advertising and marketing messages on demand.

The cloud-based utility is based on IAM’s proprietary “BrandStory” course of. This distinctive method curates a enterprise’s advertising and marketing knowledge, then employs AI much like ChatGPT, to generate strategic advertising and marketing content material. The custom-made content material may be revealed throughout varied platforms together with social media, emails, displays, and even conventional media retailers.

The software program’s genesis may be traced again to November 2022, when it was simply an concept proposed as a part of a mission by Vantage Ventures and Govt Director Sarah Biller. Vantage Ventures, an initiative of the John Chambers College of Enterprise and Economics at West Virginia College, goals to foster scalable companies to handle complicated challenges.

The thought was then reworked into actuality within the “SaaS Manufacturing unit” initiative, which tasked 5 WVU college students and 5 West Virginia entrepreneurs to create ten SaaS purposes in ten weeks beginning in January 2023. Profitable software program engineer Cary Landis oversaw the mission which finally led to the start of StoryMaker.

The software program additionally displays the expertise of IAM President and StoryMaker developer, Jim Matuga. “I’ve had the distinctive alternative to interview and assist 1000’s of enterprise leaders over the previous 35 years. One factor most individuals battle with is the query: ‘What’s your 30 second pitch?’” Matuga mentioned. “StoryMaker solves this primary enterprise drawback and a lot extra.”

StoryMaker is hailed as a device that brings advertising and marketing sophistication inside the attain of small companies. It supplies them the required sources to create efficient advertising and marketing messaging effortlessly, together with their good 30 second pitch, social media content material, longer type advertising and marketing messages like emails and weblog content material, and even tag traces.

Matuga provides, “The suitable phrases matter and are important for many small companies – to trigger individuals to take motion, purchase their services or products and enhance gross sales, that’s precisely what StoryMaker does.”

The applying additionally presents quite a lot of options reminiscent of user-defined advertising and marketing tone of voice, customizable calls-to-action, weblog content material writing, social media hashtag era, and infinite merchandise/providers creation. Moreover, it safely shops the enterprise profile and product/providers knowledge in a safe, cloud-based database, and permits customers to create limitless advertising and marketing messages as wanted.

In an period the place efficient advertising and marketing could make or break a enterprise, StoryMaker seems to be a worthwhile device for small companies, permitting them to compete with bigger companies by providing a degree of promoting sophistication that was beforehand out of attain.

IAM is providing a free 7-day trial of StoryMaker, following which the subscription worth is $29 per thirty days as a restricted time introductory supply, with the common worth being $99 per thirty days. The applying has a Provisional Patent Pending.

As small enterprise homeowners proceed to navigate the ever-evolving panorama of digital advertising and marketing, instruments like StoryMaker can supply vital advantages by simplifying and amplifying their advertising and marketing messages, offering them with an edge in an more and more aggressive market.

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Picture: wv.gov