Information decays over time—cellphone numbers change, corporations shift areas, or folks transfer jobs. Information modifications, and off knowledge is pricey. 

It’s estimated that, on common, organizations lose $15 million annually on account of unhealthy knowledge. What’s even worse, groups spend near 50% of their time cleansing and prepping knowledge—time that may very well be higher spent creating worth by fixing actual enterprise issues.

When you can manually replace your database, a greater (and more practical) different is utilizing an utility programming interface (API) for knowledge sharing and enrichment. 

What’s an API? 

An API is a set of coding-based guidelines that enables two purposes to speak to at least one one other. It’s the messenger that takes requests and tells a system what you need it to do, after which returns the response again to you. 

Consider an API as a server at a restaurant. There’s a full menu of meals so that you can select from, and a kitchen that may put together it for you. However one thing must occur in between you deciding which dish you need, and having the kitchen put together it. That’s, one thing (the server) wants to speak what you wish to the chef who will then put together it, after which have it despatched again to you by the server. 

Finally, APIs are what permit for connectivity between all the purposes we use every day, they usually depend on up to date, correct knowledge. 

Learn how to use APIs for knowledge enrichment & administration

Programmers and builders make knowledge obtainable to the general public by exposing endpoints. That’s, they publish sure components of the language they’ve used to develop their program. 

Different programmers, builders, knowledge administration groups, and so forth., can then pull that knowledge by constructing URLs or utilizing HTTP to request data from these endpoints. 

Once you take out the human part and substitute it with a program, utility, or software program, you’ve got an API—permitting one program to request knowledge from one other. However that data is barely pretty much as good as the knowledge it comprises. 

Once more, that is the place an API might help. You’ll be able to program your API to constantly replace any given knowledge request as a way to guarantee the knowledge you’re receiving is probably the most up-to-date. 

Learn how to get knowledge updates through ZoomInfo and Enrich API

The developer-friendly ZoomInfo API permits automated, real-time entry and enrichment of B2B knowledge in any workflow, tech stack, or enterprise resolution. Powered by the ZoomInfo Information Cloud and overlaying the broadest, deepest and highest high quality B2B knowledge, ZoomInfo API makes it straightforward and handy to go looking and enrich knowledge from hundreds of thousands of firm and make contact with profiles overlaying 300+ distinctive knowledge factors. 

You should use the ZoomInfo API to question the database, then enrich the information data in your CRM, Advertising Automation platform, and different techniques your online business makes use of.