• Deal with your podcast like a enterprise and get a web site.
• Use honey traps and the rule of three to get extra listeners.
• Harness the ability of TikTok.
• Make a comic book about your podcast.
• Suppose video first.
• Leverage lesser-known podcast directories.
• Use paid advertisements when you can.
• Don’t neglect about Pinterest.

Prepared to draw extra podcast listeners? Let’s dive in!

1. Deal with your podcast like a enterprise and get a web site

Naresh Vissa is the Founder & CEO of Krish Media & Advertising, and the creator of the ebook Podcastnomics. He says the most important drawback he sees in podcasters is that they don’t deal with their present sufficient like a enterprise.

He stated, “For those who execute your podcast correctly, and run it like a enterprise, the advertising will deal with itself.”

However, what does this appear like in apply?

Naresh says it’s good to be an early mover in a distinct segment. Certain, it’s good to go after one thing you might be obsessed with, however the aim must be to give attention to the long-tail niches of your target market — similar to long-tail key phrases.

In different phrases, don’t give attention to finance for a podcast. As an alternative, communicate on the ins and outs of a extra slender subject, comparable to digital forex. The sooner you possibly can hop right into a hyper-focused area of interest and make a reputation for your self, the higher.

However out of all of the business-like actions you must take on your podcast, maybe the most important is creating a web site that captures leads and repurposes all your podcast episodes.

Naresh stated far too many podcasters rely on the internet hyperlink that their podcast hosts give them to advertise their present. Or they are going to say one thing like, “Discover my present wherever you hearken to your favourite podcasts.”

The issue is that this tactic prevents you from doing probably the most essential motion — getting the title and e-mail deal with of the listener!

These folks coming to your web site to search out your newest episode must be directed to choose into your e-mail record for just a few causes:

• You’ll have a direct line of communication to inform them about episode releases
• You possibly can ask for suggestions
• You may make affords
• You possibly can ask for referrals to your present

And, with a web site, you possibly can repurpose each episode into:

• Weblog posts
• Transcripts and present notes
• Case research (that would finally be used on your new ebook or course)
• Movies that you just additionally show in your web site

Make your web site a one-stop cross-promotion machine for all issues associated to your podcast and deal with it as a enterprise asset. As a result of when you play your playing cards proper, it is going to be.

2. Use honey traps and the rule of three to get extra listeners

Jamie Kennedy – no, not the comic – runs Courageous Moon Podcasts, a manufacturing firm for podcasters. She instructed me her promotion technique for serving to her purchasers and for serving to her personal podcast get extra listens: use honey traps and the rule of three.

She stated, “Share your episodes and use ‘honey traps’ to encourage listeners to hear and subscribe: Once you put up new episodes to your socials, remember to use ‘honey traps’ to encourage listeners and ask your followers to share with their pals. Honey traps are questions or statements that entice a listener to hear. For instance, ‘Do you wish to know the key to getting 8 hours of sleep each evening?’ or ‘It is best to know these three issues about coronary heart illness.’”

Jamie went on to say, “Once you put up about an episode, observe the rule of three and ensure to put up about each episode at the very least thrice. It could really feel repetitive to you, however most of your followers might want to see one thing at the very least thrice to click on on it.”

Suppose you’re attempting to get extra folks in your area of interest to hearken to your present or be a visitor in your podcast. In that case, Jamie additionally recommends collaborating in related on-line communities and boards and interesting with the posts instantly associated to your episodes.

“For instance, when you discover a put up asking for recommendation on the most effective workout routines for robust legs and you probably did a podcast episode with the highest 10 leg workout routines, then share the hyperlink to the episode within the feedback part. You’ll get the eye of the unique poster and the eye of each different particular person trying via the feedback for solutions.”

A phrase of warning, although. Watch out posting your podcast hyperlinks within the communities you’re in.

A few of them have strict “no promo insurance policies.” Others solely enable sharing your podcast hyperlinks on particular days. Backside line – at all times learn your group’s guidelines earlier than sharing hyperlinks.

3. Harness the ability of TikTok

Ehan Hunagle runs SEMDeck and hosts the SwitchCast podcast with Doug Tabbutt. Their podcast primarily makes use of TikTok together with their extremely optimized web site to advertise the present. Ethan stated the TikTok web page began small, however grew rapidly to greater than 67,000 followers and greater than one million likes on their movies.

The key sauce in line with Ethan is to create a video for each corresponding episode. Then, he repurposes the movies on his social media channels as Instagram Reels, Fb Reels and YouTube Shorts.

The movies should be brief, quick-hit fashion content material as a result of that is probably the most useful to market a podcast.

He additionally confused that with out a web site, you’re lacking out on prime alternatives to get your present discovered by your best podcast listener.

To additional amplify the present’s attain, Ethan stated, “We publish a weblog put up each time a brand new episode is launched. We’ll embed the YouTube video in addition to the RSS feed of the podcast, add inner and exterior hyperlinks to the physique textual content of the put up, and optimize the weblog with tags, meta descriptions, web page titles, picture alt attributes, and different fundamental web optimization ideas.”

These easy steps got here collectively to carry that coveted viral consideration to SwitchCast that each one podcasters dream of!

4. Make a comic book about your podcast

Admittedly, this was the good response I’ve heard thus far to successfully promote a podcast. Christine Whitmarsh, higher often called Christine Ink on-line, stated she developed a comic book across the theme of her day by day podcast for authors.

She stated, “The shaggy dog story follows creator Margena and her very animated mind (a hilarious character unto itself) to indicate authors precisely easy methods to construct a writing behavior and change into a printed creator.”

As for the way she manages the creation of those comics, she makes use of an illustrator named Beena Parikh of the P66 Company.

How enjoyable is that?!

5. Suppose video first

Earlier than he started working behind the scenes serving to creators succeed, Bredan Aw hosted the Xin eSports podcast Your Life My Dream and his personal present Participant Vs World. He stated of all of the techniques he sees creators utilizing to advertise a podcast proper now, video is getting probably the most consideration and success.

Brendan says you possibly can’t succeed with an audio-only method anymore. By recording your present as a video first, you give your self “an [amazing] alternative for content material syndication from only one pillar piece.”

His suggestion is to movie each episode. After that, he says to:

• Strip the audio to share as an audio-only podcast
• Share clip highlights to social media
• Edit the audio transcripts to make them extremely helpful weblog articles, and
• Hyperlink to related episodes wherever you possibly can (i.e. inside different weblog posts, in press releases, on social media updates – particularly in your bio, and even in your e-mail signature)

6. Leverage lesser-known podcast directories

Isaac Mashman isn’t any stranger to podcasting. Not solely does he have his personal podcast and helps his purchasers get featured on podcasts, however he additionally set an enormous aim for himself to be featured on 100 podcast interviews and get 100 article/media mentions in 2023.

His greatest tip for easy methods to market a podcast successfully is to get your present on lesser-known podcast directories.

He stated, “Once you first launch your present your RSS host will naturally get your podcast distributed to the bigger platforms comparable to Apple Podcasts, Google Podcasts and Spotify, however there are a mess of different platforms which might be both lesser recognized or not historically listed.”

Just some of the locations he recommends including your present’s RSS feed to incorporate:

He additionally recommends considering internationally. For instance, there are streaming giants in India and throughout the globe comparable to Gaana and JioSaavn. Podcastinc reported, “India is ranked the third in podcasting business after USA and China.”

They went on to say that round 150 million Indians are consuming audio streaming making it “an enormous alternative of progress for podcasts.”

Isaac says we should always get on each podcast listing doable so you will get your title on the market to a plethora of individuals.

Suppose it will take too lengthy? Right here’s Isaac’s fact bomb response to that mind-set: Do it anyway!

He stated, “Is that this time-consuming? Completely! Nonetheless, when you do it the primary time you by no means have to consider it once more.

All of those platforms function with their very own particular person algorithms, assist your web optimization, set up backlinks to your web site, and make your podcast seem as if it’s the top-charting present which it’s sure to be.”

Seek for each platform you will discover so as to add your podcast to, and make the most of the choices to share your social media profiles and web site hyperlinks wherever doable.

7. Use paid advertisements when you can

James Pollard runs the Monetary Advisor Advertising Podcast that includes greater than 200 episodes. He says that paid advertisements have been the sport changer his podcast was searching for to make it “some of the sought-after podcasts within the monetary recommendation house.”

However, he doesn’t run the advertisements to his podcast host, the truth is, they aren’t selling the podcast instantly in any respect. As an alternative, he’ll run the advertisements to monetary advisors (his best listeners) to advertise a webinar or touchdown web page. In each webinar and on each touchdown web page, he introduces himself because the host of the podcast.

He stated, “This roundabout manner has generated tens of 1000’s of downloads prior to now three months alone, and I’m going to proceed doing it for so long as it really works.”

It additionally helps that most of the questions that individuals can be asking him are answered in his podcast episodes. By delivering a variety of worth free of charge, he’s incomes his “subscribers.”

In podcasting and in enterprise normally, giving folks a purpose to stay round, and exhibiting them you’re reliable is the one manner you’ll ever see a return on any advert spend.

8. Don’t neglect about Pinterest

Laura Rike says there aren’t sufficient podcasters utilizing Pinterest to advertise their podcasts. She extremely recommends promoted pins too as a result of these may be focused to your best listener extra successfully and fewer expensively than Fb or Google Advertisements

She stated, “Whereas many might consider Pinterest particularly for recipes and craft tasks, those that don’t use it for podcasting are actually lacking out on a possibility to succeed in their goal purchasers on-line. It’s really a extremely highly effective search engine, and has focused advert alternatives. It could possibly additionally assist with familiarity and the ‘Know – Like – Belief’ idea, in case your listener goes to your website after which later sees your advert on Pinterest, too!”

The way to promote a podcast — A fast recap

To shut issues out, right here’s a fast recap of the most effective ideas for podcast advertising methods which might be working proper now:

• Deal with your podcast like a enterprise
• Use honey traps and the rule of three
• Get on Tiktok
• Make a comic book (or at the very least specifically curated pictures) to advertise your podcast
• Suppose video first and use video on YouTube and all social media platforms
• Distribute your podcast to each listing you presumably can
• Make the most of paid advertisements, and
• Don’t neglect about Pinterest

I personally plan on utilizing all of those concepts to advertise my very own podcast higher. Whereas visitor swapping is nice, I wish to depend on extra than simply borrowing different folks’s audiences to develop my very own. Hopefully, I’ll be having fun with bigger obtain numbers and monetization alternatives very quickly. Hopefully, you can be too!

New to podcasting? Try our information on easy methods to begin a podcast!