State of affairs 

In the direction of the tip of the month, quarter, or yr, gross sales groups need to get as many offers finalized as potential. To shake unfastened accounts that want an additional push to shut, sweeten the deal by sending present playing cards, a junk mail marketing campaign, vacation playing cards, handwritten notes, purchase one/get one presents, or a free 30-day trial. 

Sending a present is just not solely a goodwill gesture to your purchaser, it reveals your appreciation for his or her future enterprise. This method is very efficient in case you can ship a present that’s tied to one thing you recognize concerning the prospect—like a present card to their favourite restaurant or a direct mailer containing their favourite dessert. 

Triggers

• Finish of month, quarter, or yr
• Later stage in gross sales cycle
• Excessive-scoring lead

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