MBW’s Stat Of The Week is a sequence wherein we spotlight a knowledge level that deserves the eye of the worldwide music trade. Stat Of the Week is supported by Cinq Music Group, a technology-driven report label, distribution, and rights administration firm.

Tencent Music Leisure has revealed its Annual Report for 2022.

Throughout the report, the China-based music streaming large, which operates flagship music app QQ Music, in addition to Kugou, Kuwo, plus on-line karaoke service, WeSing, offered an replace on the variety of unbiased artists registered on its platform.

TME works immediately with indie artists by a platform referred to as ‘Tencent Musician Platform,’ beforehand often known as ‘Tencent Musician Program,’ which launched in 2017.

Since then, the corporate reviews, the Tencent Musician Platform “has empowered them to create greater than 2.3 million musical works by the top of 2022″.

Plus, based on TME, it ended the yr with a complete of 390,000 registered indie artists on the platform.

TME reported in its earlier annual report (for 2021) that the variety of registered musicians on the platform reached greater than 300,000 by the top of 2021. Because of this TME added 90,000 extra artists on this system in 2022.

By the top of Q3 2022, TME reported to have 350,000 registered indie musicians on its platform, which implies that within the fourth quarter of 2022 alone, the corporate registered 40,000 indie artists on the Tencent Musician Platform.

TME’s newest rely, nonetheless, lags behind its rival NetEase Cloud Music. By the top of 2022, NCM’s model of the Tencent Musician Platform counted greater than 611,000 registered indie artists, producing about 2.6 million tracks.

TME says in a current inventory change submitting asserting its annual 2022 outcomes that Tencent Musician Platform is an internet service for choose aspiring musicians “to showcase their expertise, ardour and authentic works for the broadest potential viewers.”

The platform offers instruments and collaborative alternatives to assist artists create, develop, interact and monetize their artwork. These assets help indie artists from tune manufacturing and home and abroad promotion, to artist and repertoire growth, incentive plans, efficiency assets, copyright safety and profession coaching.

The platform helps artists distribute their music to over 150 platforms worldwide together with Spotify, YouTube and Apple Music.

Final yr, TME mentioned it rolled out a number of incentive packages to assist artists acquire publicity throughout its platforms. TME is likely one of the most dominant gamers in China’s music streaming market. It operates its flagship music app QQ Music, in addition to Kugou, Kuwo, plus on-line karaoke service, WeSing.

In July, the corporate launched a real-time information and analytics suite for artists and their groups referred to as ‘TME Enterprise Intelligence for Artists.’

That follows the launch of a distribution service in April referred to as ‘One-Click on For All,’ which permits indie artists to register to the Tencent Musician Platform.

TME Chief Government Officer Ross Liang informed analysts throughout an earnings name in March that over 60,000 indie artists on the Tencent Musician Platform have used the One-Click on function by the top of 2022 to publish their authentic songs on WeChat Video Accounts, Tencent’s challenger to TikTok, Kuaishou and different well-liked short-form video-sharing platforms in China.

Tencent Music executives final month revealed extra plans within the pipeline for indie artists.

“We’re creating extra room for our indie musicians to develop into promising reside streaming efficiency.”

Tony Yip, Tencent Music Leisure

“We’re creating extra room for our indie musicians to develop into promising reside streaming efficiency. As an example, within the fourth quarter, our self-produced hit songs like Puppetry, helped their singers develop the variety of followers considerably, thereby growing each copyright income and reside streaming revenue,” mentioned TME Chief Scientific Officer Tony Yip.

In December, TME unveiled a report launch function, permitting unbiased artists to add their authentic albums and earn income from listeners.

These efforts come amid the exploding indie artist market in China.

By the top of final yr, TME had 88.5 million paying customers, up 16.1% from 2021. Its income from on-line music providers jumped 8.9% YoY to RMB12.48 billion (approx. $1.8 billion), “pushed by sturdy development in music subscription revenues, supplemented by development in revenues from lengthy kind audio, regardless of a lower in sublicensing revenues and promoting revenues.”

Cinq Music Group’s repertoire has received Grammy awards, dozens of Gold and Platinum RIAA certifications, and quite a few No.1 chart positions on a wide range of Billboard charts. Its repertoire contains heavyweights corresponding to Dangerous Bunny, Janet Jackson, Daddy Yankee, T.I., Sean Kingston, Anuel, and a whole lot extra.

Music Enterprise Worldwide