Warner Music Latina has appointed Carlos “Charly” Pérez as Senior Vice President for Communications and Public Relations.

An government with intensive expertise within the Mexican, Puerto Rican and US Latin music industries, Pérez will likely be primarily based in Miami and report back to Roberto Andrade Dirak, Managing Director, Warner Music Latina.

Throughout his profitable profession, Pérez has labored with artists together with Alejandro Fernandez, Ana Barbara, Angeles Azules, Banda El Recodo, Calibre 50, Gloria Trevi and Ivy Queen.

He has additionally labored with J. Balvin, Jenny Rivera, Juanes, Karol G, Los Temerarios, Los Tigres del Norte, Lucero, Luis Fonsi, Marcó Antonio Solis, María Félix, Paulina Rubio, Pepe Aguilar and Sebastian Yatra.

He joins Warner Music Latina from Common Music Latino, the place he served as Worldwide Vice President of Public Relations and Promotion for the father or mother label, Machete Music and Capitol Latin.

There, he labored intently with the regional Mexican labels Fonovisa and Disa, and managing the Puerto Rican and US markets.

In his new function, Pérez will “craft methods to advertise WM Latina’s artists and other people throughout a variety of various media shops to a enterprise and shopper viewers”.

He’ll work intently with Ruben Abraham, SVP, Advertising and marketing and Artist Technique, and Hector Ruben Rivera, SVP, Head of A&R, Latin Music, who each additionally report back to Roberto Andrade Dirak. The three will work collectively to assist develop Warner Music Latina’s enterprise technique.

Pérez has greater than 26 years’ expertise working within the music business.

He began out working as an assistant to the Worldwide division at Mexican media firm Televisa, the place he later turned a label supervisor.

He went on to affix Univision Music Mexico as a Label Supervisor after which moved to Miami with that firm to meet the function of Press and Tv Coordinator.

In 2008, Univision Music was acquired by Common Music Latin Leisure, for whom Pérez labored because the Nationwide Publicity Director, earlier than being promoted to Worldwide Vice President of Public Relations and Promotion in 2020.

“I’m very comfortable and grateful for this large alternative to turn into a part of the Warner Music Latina group. I’ll carry my expertise to bear as we proceed to evolve our firm”

Charly Perez

Charly Pérez stated: “I’m very comfortable and grateful for this large alternative to turn into a part of the Warner Music Latina group.

“I’ll carry my expertise to bear as we proceed to evolve our firm, enhancing our price proposition to artists, and positioning ourselves as a pacesetter on the intersection of music and expertise.”

“Charly is an incredible addition to the group right here at Warner Music Latina. His information and expertise transcend genres and borders, and he’s helped take among the finest Latin music to each nook of the world”

Robert Andrade Dirac – Managing Director, Warner Music Latina

Roberto Andrade Dirak added: “Charly is an incredible addition to the group right here at Warner Music Latina. His information and expertise transcend genres and borders, and he’s helped take among the finest Latin music to each nook of the world, empowering the careers of the artists he’s collaborated with. We’re delighted to have him be a part of us.”Music Enterprise Worldwide