State of affairs 

For larger prospects you are attempting to shut on the finish of a month or quarter, ship them a personalised piece of content material akin to a video from the CEO or a gross sales chief or a bespoke gross sales deck. This could embrace a recap of what they heard on earlier calls and one thing particular about their scenario, objectives, targets, and your merchandise that will profit their wants. 

Arrange a couple of templates and commonplace frameworks to make it scalable. For instance, put a script in entrance of your CEO with personalised notes for 10 totally different purchasers and have him document all of them in a 30-minute session. This video ought to ship the message to the prospect that they’re a excessive precedence and shall be taken care of. Personalization and government contact will help draw out insights from the client that will not have been shared in any other case and encourage them to solidify the partnership.

Set off

• Massive alternative open at finish of month or finish of quarter that meets some acceptable greenback threshold

Motion 

• Ship an e-mail containing personalised content material