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Video is the very best software for job hunters.
Arms down.
It’s the open secret to success!
It’s the long run, and the long run is right here. (It’s simply not broadly distributed but).
If you wish to get a leg up and 10x your job hunt outcomes, then stick with me for the whys and hows of sending video as a job hunter.
Desk of contents
My story: How I landed an 80% interview fee with 0 gross sales expertise
It was early 2020. I used to be making a profession change from the general public sector to the non-public sector, and began with gross sales roles as an entry level to make that profession relaunch.
I had no official gross sales or enterprise expertise.
In February 2020, I emailed my first video pitch straight to the top of gross sales at a tech startup.
Inside three hours I had a reply, and had an interview arrange inside a day.
In February 2020, I emailed my first video pitch straight to the top of gross sales at a tech startup. Inside three hours I had a reply, and had an interview arrange inside a day.
…then, after all, in March 2020 the entire world turned the other way up (and hiring freezes grew to become regular). However I didn’t let that cease me. I saved video pitching.
Inside a matter of weeks, I landed 8 interviews out of 10 pitches.
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There was one BDR position I used to be particularly enthusiastic about — but it surely requested for somebody with 3 years of gross sales expertise. And it had 1,400 candidates.
(Bear in mind: How a lot gross sales expertise did I’ve? Proper. Zero.)
I reduce by means of the noise. After I emailed my video pitch, the recruiter mentioned:
“I wished to right away reply to you and allow you to know that that is BY FAR the very best and coolest software I’ve ever seen in over 20 years of reviewing purposes. You completely blew me away and made my morning.”
Don’t misinterpret this as me making an attempt to toot my horn. I’m merely searching for to convey that utilizing video as a job hunter has really unbelievable energy.
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Burn your resume! Ship a video as a substitute
Ask your self, why are you sending a resume? Perhaps you suppose it’s “required.” Or, possibly you by no means considered it a lot, and simply assumed that that’s what you do.
That’s okay! Don’t beat your self up in case you haven’t questioned this premise.
But when you consider it, the resume (and canopy letter) is like going as much as somebody you need to date, and saying, “Listed here are 10 the reason why I’m dateable.”
No person actually is turned on by that. 😉
So as a substitute of the resume, strive to not concentrate on your self and your previous. As a job hunter, it’s good to stand out and create worth for the corporate.
A world-class manner to do this is with video.
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Suppose from the hiring supervisor’s perspective. Sarah the hiring supervisor is waking up every morning, opening her e-mail inbox, and taking a look at a bunch of black-and-white, bulleted PDF resumes.
How might you make her day?
Strive sending her a 1-minute video, personalised for her and her firm, sharing how excited you might be about their mission.
The connection is on the spot. You construct a human connection. You stand out, and you’ll sign your delicate expertise and mindsets of initiative, boldness, creativity, enthusiasm, and willingness to go above and past.
Fairly highly effective first impression, yeah? Particularly if you need a gross sales position.
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“I attempted ‘spray and pray’ for two months — 10 apps per week. Began sending pitches and out of seven pitches, I received 4 interviews and one job provide. Enormous distinction.”
— Maxine, now Knowledge Analyst at Aegis Well being Companies
Video pitches vs. resumes: By the numbers
Quick ahead… I’ve now labored with hundreds of job hunters to show them to face out on the job hunt, (through Profession Hackers). Our information exhibits {that a} video pitch will see on common:
- 5 days to first interview
- 14 days to a job provide
- 80% response fee
- 35% interview fee
Evaluate this to a resume, and its lower than 1% response fee…which method will you select?
It’s an actual no-brainer! However the video itself isn’t a silver bullet.
In your video, you need to embody a mindset of entrepreneurial, artistic vitality. You need to be keen to place your self on the market, to be daring, to be completely different, to not care about “the foundations,” and to let go of ready for permission.
You’re a salesman. You bought this!
How you can make a video pitch as a job hunter in 6 steps
I’ve received some tips that could dial in a strong video pitch. However what’s secret’s that an imperfect video is healthier than no video.
An imperfect video is healthier than no video.
The bar is low, people. If you happen to’re studying this in 2023, you continue to have first-mover benefit. Don’t fear about perfection!
In reality, I dare you to ship a “mediocre” video. You’ll nonetheless most likely do 10X higher than every other method you’re taking as a job hunter.
Wish to do greater than mediocre? Observe these 6 easy steps:
- Use a video software like YouTube or Loom. The software issues manner lower than the substance of your pitch. These instruments are good as a result of the thumbnail will present a preview in case you had been to ship in a LinkedIn DM.
- Keep away from scripting in case you can. Simply listing a number of bullet factors in your head for what you need to say, then shoot the video and communicate naturally. What’s secret’s to border the pitch from their perspective. What are you able to do for THEM?
- Begin by smiling! This helps you chill out and be genuine. If you happen to simply take one tip from this put up, it’s to smile whenever you make a video pitch. 🙂
- After you smile, inform the digicam why you like that firm. Show you probably did your analysis. Be real. This may be easy. Let’s say you’re pitching Apple. Only a “Hey Apple, I like your mission to deliver world-class person expertise to your clients” shall be of worth. Then possibly share why that’s personally thrilling to you, to seal a private reference to them, and construct a bridge.
- Share 1-2 tidbits about your accomplishments, your story, or your expertise and the way they relate to the position you’re going for. It’s key right here to be your self and to attach the dots for them, e.g.,“As a gross sales supervisor at Firm X, I lead our SDR crew to extend income 30% in 6 months, by specializing in constructing supportive 1-1 relationships. I’d like to do the identical for you at firm Y.” And even inform a narrative about your private achievements and delicate expertise, e.g.,“I ran a marathon by exhibiting up and coaching daily for 4 months, constructing that consistency muscle. I’ll deliver the identical mentality and drive as a BDR.”
(Critically, operating a marathon alerts extra about you than any school diploma.)
- Preserve it at about 60 seconds. You don’t have to say every little thing, simply get them to study extra!
Be taught extra ideas in this put up, this webinar, and the movies under:
“For months I used to be struggling to suit my non-traditional experiences right into a resume and it merely didn’t work. With a video pitch, I used to be capable of go from pitch to interview to supply inside 24 hours. It felt like magic.”
— George Garcia, now Technique Affiliate at Evening Labs
Deal with your job hunt like a gross sales marketing campaign with a cadence
If you cease to consider it, you notice {that a} job hunt is admittedly simply you promoting a $75K+ product…. you!
So show your gross sales expertise from the start with the way you showcase your self.
Which means it’s good to use e-mail. E-mail your video on to the hiring supervisor, and observe up as wanted, like every efficient salesperson!
Choose a human who will seemingly be your supervisor — like a gross sales supervisor or the VP of gross sales. To do that, you need to use LinkedIn to seek out the “Folks” web page on an organization’s profile.
Then use a software like Hunter.io to seek out their e-mail deal with.
Then, ship your pitch, and observe up as wanted.
Which means a little bit cadence, proper? e.g.
- Day 1: E-mail the pitch
- Day 3: Nudge follow-up
- Day 6: Ship in LinkedIn DM
- Day 7: Ship to a brand new determination maker
- Day 9: E-mail follow-up
Preserve following up till you get a transparent “sure” or “no.” response. Be persistent — like, probably the most persistent individual on the planet — so you’ll be able to present your curiosity and willingness to go above and past. As Derek Sivers mentioned, “Persistence is well mannered.”
And don’t hassle with a resume. I like to recommend you sign your boldness by skipping it altogether!
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If you do that, you’re implying “I do know what issues most is the worth I can create for you.” And also you sign that you just’re not ready round for instructions, or anybody’s permission to get began.
Promote your self as a job hunter. Ship a video and pitch your providers. Observe up and present your persistence. Preserve knocking on the door till you get a transparent “sure” or “no.” However in case you present your expertise and starvation, you’ll seemingly at the very least get an interview. ; )
Associated: David’s story doubling his wage with a video pitch
Bonus: Create a undertaking
aka, how Gregory broke into gross sales with no school diploma
If you wish to stand out as a job hunter, ship a video.
However in case you REALLY need to stand out, then simply begin doing the job earlier than you have got the job — precept #6 within the Profession Hackers Manifesto.
Need an organization to salivate over you?
Then begin working for them, with out ready for permission.
Examples of this:
You can too create worth in a non-sales-specific manner, which is what Gregory Williamson did when he made a chatbot for a corporation to seal the take care of an organization and break into gross sales with no expertise.
That is how he did it:
“Earlier than the interview, I went and checked out their web site, checked out methods I might enhance their platform (from a gross sales perspective primarily). And I observed that they didn’t have a chatbot on their web site.
That they had Intercom, however they simply had a little bit field so that you can message them and nothing extra. So for after-work hours and on the weekends, you couldn’t have interaction with folks that had been visiting the web site.
So I believed, “Let me construct out a chatbot for them.” I went and began a free trial of Intercom and created a whole Q&A department, constructed out a script for them, after which I put all of it into my Intercom account.”
Gregory embodied what I name the “I Went Forward” mindset. That is whenever you simply begin creating worth above-and-beyond with out ready for instructions.
You simply begin fixing issues.
You say, “I went forward and wrote a brand new weblog put up for you,” or “I went forward and made a brand new brand for you,” or “I went forward and made a brand new video for you.”
(As a job hunter you might at all times ship a second observe up video pitch after the interview, to maintain standing out from different candidates. On this case, share what you discovered within the interview and the way you’re doubly fired as much as be part of the crew!)
Suppose from the corporate’s perspective, and the way they are going to be wowed by this worth creation mindset!
It can’t solely land you a brand new job, but in addition make you indispensable.
You possibly can learn Gregory’s full story right here.
To succeed with a video as job hunter, hone your mindset
On the finish of the day, a artistic, daring, and chronic mindset is what it’s good to stand out. Video is the highest software to do this, sure. However you might be promoting YOU. What vitality will you deliver whenever you activate the digicam, humanize your self, and pitch your self?
All of it boils right down to what occurs between the ears.
You need to embody the mindset of “I can create a lot worth, I don’t want a resume.”
Relatively than wait round for alternatives to fall your manner, you say “I’m going to create what I need.”
And above all, it’s good to let go of the three P’s:
1) Permission mindset
Proper now it’s uncommon that any firm will ask you to ship a video. However it’s good to let go of asking for permission to take action. You simply discovered rising up in class, whenever you discovered to lift your hand to go to the lavatory! You possibly can shed that now! Simply create worth.
2) Perfectionism mindset
You might need to make certain your video is polished and ideal earlier than sending it. Let that go. Ok is nice sufficient.
3) Preparation mindset
And you might wait to ship and ship your video since you need to ensure every little thing is good together with your plan, and that you’re absolutely ready. Let go of that too. Simply maintain a bias for motion.
You bought this.
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