Our shopper’s advert gross sales group struggled to get well timed insights on content material viewership and advert impressions leading to uninformed selections associated to focusing on, platform choice & difficulties in optimizing commercials. This additionally led to repetitive commercials, irrelevant advert placements & revenues leakages, impacting ROI for its promoting companions.

Our shopper had an costly, on premise gross sales knowledge platform that monitored and analysed its multi-billion-dollar on-line gross sales and promoting. The platform had restricted parallel processing capabilities and was unable to deal with excessive knowledge volumes. With an information quantity of 700TB rising 2x year-over-year, the enterprise group confronted delays in knowledge supply and job failures which impacted determination making.

Nearly 60% of SLAs have been missed in a month as a consequence of as a lot as 50% of jobs failing each day. Knowledge volumes have been additional anticipated to develop exponentially with a serious sporting occasion approaching quickly. The non-elastic nature of on-premise topology mixed with the upcoming finish of the information middle lease required the shopper to maneuver in the direction of a contemporary, scalable and cost-effective answer.