Situation 

Prospect firmographics and technographics make it easier to establish who’s a great match to your answer — however intent information helps you goal the best prospects on the proper time. Intent information casts a broad web throughout the web to collect top-of-funnel indicators about points, options, applied sciences, and distributors that consumers analysis earlier than making a purchase order.

Utilizing ZoomInfo, you may choose intent matters associated to what you are promoting and monitor when a selected account, or a set of accounts, conducts excessive ranges of analysis. Intent information offers your gross sales groups a leg up on the competitors by means of early visibility to creating alternatives.

Set off 

• Spiking intent detected on standards or set of matters associated to what you are promoting

Actions 

• Use filter standards to establish the possible consumers on the spiking account
• Export possible purchaser information to gross sales automation system
• Divide into sequences based mostly on every matter
• Assign to the suitable reps and ship on their behalf