Worker advantages platform Circle In has raised $2 million in a spherical led by Sydney VC Alberts Influence Ventures.

The money is earmarked for international growth plans and to develop the platform for working households and caregivers.

Present backers Leigh Jasper, Carol Schwartz, Rob Phillpot, Andrew Sypkes, and Employment Hero’s Ben Thompson additionally supported the brand new elevate, together with feminine founder-focused buyers Scale Ventures and LaunchVic’s Alice Anderson Fund.

Circle In cofounder Jodi Geddes stated that with solely 0.7% of funding going to females founders in Australia, she was happy to land the capital.

“This funding is just not solely a major milestone for Circle In, but additionally for female-led firms in Australia and world wide,” she stated.

“Organisations are realising that the tradition they set has direct advantages on attracting, participating and retaining high expertise.  Circle In helps in these three key HR focuses.”

The platform was based in 2017 for firms to reimagine caregiving by harnessing tech to boost supervisor and household assist. It supplies workers with instruments and sources round every stage of parenthood, from planning a child to menopause to dropping a cherished one.

Geddes stated that over the previous 5 years, Circle In has expanded globally and brought on practically 100 main manufacturers, together with Medibank, Coca-Cola Amatil, Estée Lauder, EY, and Ashurst as shoppers.

The enterprise now has 20 workers, with former Googler Liz Fox, lately promoted to Basic Supervisor alongside to new senior hires: Aimee Gleeson, REA’s former head of product and Rob Cassidy, former VP for ANZ at Coachhub.

Her cofounder, Kate Pollard, stated that whereas parenthood is relentless, combining it with a profession is leading to extra girls than ever to go away the workforce.

“With extra dual-working {couples} than ever earlier than, households want assist and need to work for household pleasant organisations,” she stated.

Geddes stated 80% of Circle In customers stated it made them really feel extra optimistic in direction of their organisation and 72% are extra inclined to suggest their firm because of the assist proven in direction of working mother and father.

 “It has been nice to see 95% of our prospects renew their contracts with Circle In, demonstrating the influence and worth our providing has to customers,” she stated.

Lisa Fedorenko for Alberts Influence Ventures stated they have been impressed by the drive and integrity of the cofounders.

“We love Circle In’s concentrate on creating workplaces who care – they’ve clearly demonstrated the financial worth to companies for valuing their caregiver workforce – larger workers retention, extra engaged workforces and elevated psychological security,” she stated.