Warner Bros Discovery introduced plans to drop HBO from HBO Max. It is going to now be referred to as Max.

In response to Deadline, Max combines packages from HBO Max and Discovery+. As of Might 23, HBO will likely be often called Max.

“This can be a actual second for us … That is our time. That is our probability, and all the pieces is feasible,” David Zaslav, CEO of Warner Bros Uncover, stated throughout a press junket, cited by Deadline. “I really feel like, for our firm, that is our rendezvous with future.”

Prospects who subscribe to HBO Max will routinely switch to Max, with no change in worth. Present prospects will even have the identical watch historical past and profiles. Nonetheless, current Discovery+ prospects can improve to Max, in keeping with The Hollywood Reporter.

JB Perrette, president & CEO of streaming and video games for Warner Bros Discovery, stated he hopes to enchantment to a broader viewers with the rebranding. In response to The Hollywood Reporter, Perrette added that HBO could have appealed to a high-brow viewers.

Perrette added: “HBO shouldn’t be TV. HBO is HBO. It wants to remain that method, which is why we’ll privilege it within the product expertise and in addition not push it to the breaking level by forcing it to tackle the complete breadth of this new content material proposition.”

New packages slated to hit the brand new streaming service embrace Harry Potter, The Conjuring, a Recreation of Thrones spinoff, and a brand new Huge Bang Principle, amongst others, in keeping with The Hollywood Reporter.

Over 96 million prospects subscribe to HBO, Discovery+, and HBO Max. Warner Bros Uncover has not made identified the variety of subscribers per app. Whereas the corporate will merge HBO to HBO Max, Discovery+ will stay a solo service, in keeping with THR.

The brand new merger is how the corporate will protect and defend “essentially the most iconic trailblazing model in leisure, David Zaslav, CEO of WarnerMedia and Discovery, stated, cited by THR.