SHANGHAI (Reuters) – China’s Zeekr has employed a former Lexus government to helm its operations in Europe, based on a memo seen by Reuters, as the electrical car (EV) maker plans to promote into the area later this yr.

Spiros Fotinos, who spent 24 years with Toyota and led the model administration of Lexus globally, joined Zeekr in September because the chief government officer of Zeekr Europe to supervise the model’s operation within the area, the memo confirmed.

A Zeekr consultant confirmed the appointment of Fotinos.  

The beforehand unreported transfer underscores Zeekr’s efforts to ascertain a foothold within the premium EV phase within the residence markets of BMW, Mercedes-Benz and Audi.

The Geely-owned model stated on Wednesday it deliberate to supply the SUV-styled Zeekr X and its Zeekr 001 EV sedan in western Europe. Zeekr beforehand stated it will begin delivering in Europe within the fourth quarter of this yr.

Zeekr CEO Andy An stated then the corporate would offer extra particulars on its technique for abroad gross sales on the Shanghai auto present, scheduled for April 18-27.

It goals to promote 140,000 Zeekr vehicles this yr, doubling the determine in 2022, An added.