(Bloomberg) — Transfer over Don Draper: at the very least one company thinks AI can devise higher advertisements than people ever may.

Bluefocus Clever Communications Group Co. plans to interchange its exterior copywriters and graphic designers with ChatGPT-like generative AI fashions, in response to an inner workers memo seen by Bloomberg Information. The $3 billion firm, considered one of China’s best-known media and public relations outfits, has reached out to Alibaba Group Holding Ltd. and Baidu Inc. to discover licensing their expertise, native media together with Yicai reported earlier.

Information of the memo triggered a close to 19% surge within the company’s shares on the peak of buying and selling on Thursday, although the inventory gave up about half these features by the shut and fell greater than 6% Friday. Firm representatives weren’t instantly out there for remark.

“To embrace the brand new wave of AI generated content material, beginning at the moment we’ve determined to halt all spending on third-party copywriters and designers,” in response to the interior memo.

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Enterprise leaders world wide have explored use instances since OpenAI’s ChatGPT demonstrated a capability to not simply present human-like responses but in addition create poetry, write essays and pen fiction from scratch. However Bluefocus, which mentioned on its web site it serves purchasers comparable to Samsung and BMW, could also be shifting quicker than most.

Fears of AI changing people have percolated by way of most each trade for years. Media executives particularly see generative AI as a brand new existential risk, apprehensive that inventive chatbots will steal readers and advertisers, a lot as earlier web improvements did. Many are taking a look at methods to mitigate the fallout, as an example by way of walled-off content material or laws.

Bluefocus goes the opposite means.

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