As a part of our Feminine Founder sequence, The Startup Journal caught up with Rita Bautista, CEO of Latina Podcasters.

Based in 2019 by Ms. Bautista, Latina Podcasters is a Latina and licensed minority-owned and operated world podcast community group. Latina Podcasters is altering the panorama of media by streamlining the method for manufacturers and firms to buy host-read advertisements and curated segments on podcasts with genuine Latinx voices. Below the group’s umbrella are its two subsidiary networks: Latino Pods which options exhibits geared for a male viewers, and Latina Podcasters Community that showcases Latina-hosted programming. Go to latinapodcasters.com for extra data.

Right here Rita shares extra about her journey…

TSM: Are you able to inform us, in 10 phrases or much less, what’s the mission of Latina Podcasters?

Rita: Latina Podcasters streamlines the advert shopping for course of on Genuine Latina, Latino and Latine podcasts for manufacturers and companies.

TSM: With a bit extra element, inform us extra in regards to the background of Latina Podcasters and the way it works?

Rita: I fashioned Latina Podcasters to create illustration and amplify the tales of the genuine voices of U.S.-based Latinas, Latinos, and the Latine by means of podcasts. As a historically underpaid and unrepresented group, we guarantee our podcasters receives a commission market charge or above by curating premium host learn advertisements for the manufacturers and companies we work with to attach authentically to the U.S. Hispanic market.

TSM: Are you able to cite a selected success story that exemplifies the Latina Podcasters goal and success, one which conjures up you?

Rita: We did a marketing campaign for McDonald’s that centered on how McDonald’s has created a optimistic influence in our group. Considered one of our podcasters produced an advert about her son being ailing when he was youthful, and the Ronald McDonald Home paid for her household to remain close to the hospital. As I listened to the podcast, it made me take a look at the optimistic influence the corporate has had outdoors of simply the quick meals trade, and the podcaster highlighted this for her viewers.

My success story about getting the podcasters paid market charge or above was whereas I used to be internet hosting dinners in our main markets with our podcasters. Whereas in New York and LA, the podcasters shared all of the issues they have been capable of do due to the cash they have been capable of do due to the community. A very powerful tales I heard got here straight from these podcasters who mentioned they have been capable of buy properties. I felt what I’ve constructed made a distinction after listening to how these podcasters telling me they’ll now buy properties in two of the costliest markets within the nation.

TSM: What are a very powerful belongings you inform Latinas to assist them discover their “voice” as leaders and entrepreneurs?

Rita: To not be afraid and inform their story. We now have been unrepresented for too lengthy, and the one method to change that’s by stepping up and creating it. Their tales should not have to be significantly deep. The comedic and humorous tales are additionally vital and make the guts blissful, however we’d like creativity and amplification of those tales to maneuver the needle.

TSM: As an entrepreneur your self, going again to your formative years choices, inform us what elements influenced your choice to be an entrepreneur?

Rita: I used to be raised in a family with a mom who by no means took no for a solution. I watched her clear homes, (typically even cleansing homes along with her) promote Mary Kay Cosmetics, spend money on native and worldwide actual property, and do many different jobs to make ends meet. Nonetheless, probably the most highly effective lesson I realized was that she decided how and when she made cash. That was vital to me and would ultimately empower me to know that I might do that; I had a job mannequin that confirmed me the place there’s a will, there’s a manner. So long as your private mission aligned with the better good, every thing ultimately works out.

What’s attention-grabbing, too, is that as an entrepreneur, you should be versatile and put on many hats. At some point you’re speaking to producers and every particular person podcast host to get their buy-in. Then, the subsequent day you’re the gross sales supervisor, and the next day, you’re face of the corporate who’s speaking to individuals who wish to make investments hundreds of thousands in your organization. All of those behind the scenes actions are simply as vital as the subsequent, however you should know find out how to be the jack of all trades to grasp your trade.

TSM: What do you’ve gotten deliberate for the way forward for Latina Podcasters or the place you increase into new media companies?

Rita: We wish to create authentic items and audio novelas in English, Spanglish and Spanish and have them flip into motion pictures. We’re additionally increasing into YouTube. The large objective is to change into a publicly traded firm.

TSM: What’s a very powerful factor you inform different startup founders? What are your classes realized?

Rita: One lesson is knowing the that means of the phrase grit. Be taught the phrase and make it a part of your vocabulary. You’ll be taught extra not giving up in your thought and seeing it by means of. Pivot quick and with out taking something private. Be open to vary and work out how your organization suits within the altering markets.

The largest lesson I’ve realized is to not take something private, though now and again, there may be one factor that hits near house. When you work on not taking something private, then this will probably be a lot simpler.

Additionally, be certain to prioritize me time. You give a lot of your self as a startup founder, however you additionally exist outdoors of the corporate as effectively. Work out what your “self” care routine is and observe it religiously in an effort to be the very best model of your self when engaged on the corporate.

TSM: What’s one attention-grabbing reality about you that individuals could not know?

Rita: My household owned a circus in Honduras up till the Nineteen Seventies. Leisure is in my blood, so I’ve realized to grasp many various personalities. This reality has been one of many causes for the success of Latina Podcasters. I additionally performed the baritone horn, lol 😊 .

TSM: That needs to be quite a lot of enjoyable. Thanks to your insights. G00d luck in your future successes.