Farmers and ranchers have welcomed the USDA’s proposed rule change to restrict the voluntary “Product of U.S.A.” label solely to meat, poultry, and egg merchandise derived from animals born, raised, slaughtered, and processed in the USA. Farm Motion and American Grassfed Affiliation, which filed a joint petition in 2018, see this as a big transfer in the direction of closing a loophole that allowed imported meat to bear the “Product of U.S.A.” label.

The present coverage permits multinational firms to import meat, repackage it, and cross it off as a higher-quality product from U.S. farmers and ranchers. Joe Maxwell, president and co-founder of Farm Motion, said that truthful labels are very important for shopper safety and truthful competitors. Carrie Balkcom, government director of American Grassfed Affiliation, expressed satisfaction with the USDA’s motion, because it helps American grassfed farmers keep away from being undercut by mislabeled meat.

Nevertheless, the restoration of Obligatory Nation of Origin Labeling (MCOOL) for beef and pork continues to be wanted for all meat product labels to reveal their origin. Farm Motion will proceed its Reality in Labeling marketing campaign, working with American Grassfed Affiliation and different advocates to make sure transparency and assist for American farmers and ranchers.

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