State of affairs

A possible buyer views a product web page in your web site. To seize their curiosity, ship focused adverts and messaging concerning the product they seen. Provoke an automatic e-mail marketing campaign. Observe up with a name to schedule a product demo.

Set off

Prospect views a product web page in your web site

Actions

• Use re-targeting to ship adverts concerning the seen product to the prospect
• Provoke automated e-mail touting the worth of the product
• Observe up with a name to schedule a demo

“We consider it as pre-form fill—it helps cature of us who’re on the fence or simply lurking round and perhaps have questions, however don’t know if they should discuss to somebody proper now. It’s goal for outbound performs.”

Nina Wooten, director of demand technology at ZoomInfo