Edward G. Gardner was a humanitarian, a philanthropist, and a profitable businessman, who beloved town of Chicago and Chicago beloved him in return. Edward Gardner handed away peacefully Monday March 20, 2023, surrounded by household, and family members. He was 98 years previous.

Ed Gardner was a well known and admired businessman. In 1964, he left a profession as a well-liked instructor and assistant principal to start out a haircare firm, Delicate Sheen Merchandise, Inc. together with his spouse Bettiann. He usually acknowledged his main motive for establishing Delicate Sheen Merchandise, Inc., was to create employment alternatives for younger Black and Brown women and men. In that very same spirit, he continued his dedication to help the livelihood {of professional} cosmetologists by making certain that his hottest product system, Care Free Curl, was solely out there for buy and software by them. All through his possession of the corporate, he continued to supply unique merchandise for his beloved salon clients.
From a younger age, his 4 youngsters, Gary, Terri, Man, and Tracy, alongside together with his spouse Bettiann, had been intricately concerned within the enterprise. Delicate Sheen Merchandise, Inc.
based mostly on Chicago’s South Aspect, developed into one of many nation’s largest Black-owned companies.

“He was my father, my hero, my instructor. I seemed as much as him” Gary Gardner acknowledged on Wednesday. “I really feel blessed to have had Ed Gardner as my father. He was the embodiment of the hard-working, family-focused, accountable Black father. He taught me the worth of a robust work ethic. He received up early within the morning, telling us “We’re not going to make it this manner” which means let’s get to work. If he wasn’t at work, he was house with household. If you happen to noticed Ed Gardner out after work or on weekends, he had us, his youngsters, in tow. Because the oldest, I feel I spent essentially the most time with him as a baby. He taught me to fish. He taught me to backyard. He taught me how you can construct, how to sort things, how you can drive, and the way to not drive. At twelve, he took me to work with him on Saturdays, the place I realized to make hair merchandise. I used to be his assistant when he made product deliveries. He additionally taught me how you can make errors. Most significantly, he taught me how you can have interaction all folks with humanity and humility,” mentioned Gary Gardner.

New merchandise, new improvements and new concepts propelled Delicate Sheen’s exceptional success, but, whereas maintaining a tally of his enterprise, his coronary heart was at all times with the folks – particularly the youth.

Ed Gardner’s best contribution to town he beloved was doing all the pieces he might to assist Chicago elect its first Black Mayor, Harold Washington, in 1983. He loaned his inventive workers, together with important promoting {dollars}, to create the signature voter registration marketing campaign, “Come Alive October 5”.

Blitzing town with banners, print and radio ads, the marketing campaign registered over 200,000 new voters and helped safe Harold Washington’s victory. In 1992, his in-house communication company, led by his daughter Terri, created a second extremely profitable voter registration marketing campaign in partnership with Venture Vote, led by Barack Obama.

In keeping with Terri Gardner, “Considered one of my dad’s best qualities was his perseverance. He believed in himself and his skill to not simply hope issues labored out, however to ensure issues labored out. It’s an entrepreneurial high quality that allowed him to create a enterprise regardless of the challenges of institutional and particular person racism. Sadly, these challenges by no means went away – – regardless of his super enterprise success.”

Dismayed by the extent of violence in the neighborhood, within the Nineteen Eighties he created the non- revenue group, Black On Black Love. He firmly believed selling self-love and self-respect might change hearts, and the group created No Crime Day to have a good time these ideas and promote peace. It expanded its choices to a myriad of social companies together with after-school packages and employment coaching. All through the many years, Ed’s religion in God and humanity, and his perception within the energy of the written phrase to cease the violence, persevered. In 2007, after 16-year-old Blair Holt was shot and killed whereas driving the bus house from college, Ed Gardner bought hundreds of {dollars} price of billboards with messages about Black-on- Black Love.

His and his spouse’s love of theater impressed him to re-create certainly one of Chicago’s most historic leisure venues, the Regal Theater. The New Regal Theater introduced main acts like Gladys Knight and newcomers like Kanye West and Tyler Perry to audiences on town’s South Aspect. In 2000, Ed transformed an 84,600 sq. ft. warehouse at ninety fifth & Cottage Grove into Home of Kicks, a household leisure and academic advanced. With amusement rides, bowling, mini-golf and an interactive studying heart, the advanced boasted the one curler coaster in Chicago at the moment.

Within the Nineteen Eighties, Ed and his spouse Bettiann turned co-owners of the Chicago Bulls basketball staff, cementing their love for Chicago and its award-winning franchise. He served on the boards of Chicago United and The Chicago City League.

In September 2012, on the age of eighty-seven, Edward Gardner led over a thousand demonstrators protesting the shortage of Black employees on native development crews. Ed Gardner proudly walked arm-in-arm on the entrance of the road together with his long- time colleagues, Manford Byrd, Lerone Bennett and Timuel Black.

For greater than half a century, the household has shared their husband, father, father-in- regulation, uncle, grandfather, and great-grandfather proudly and unselfishly with the world. And now his work is finished; he belongs to the ages. He leaves a legend of affection and a strong life for the world to recollect. Phrases of remembrance and condolences are invited at Edward Gardner In Memoriam Fb Group web page https://www.fb.com/teams/3117330031746372
A non-public household service is deliberate. In lieu of flowers, donations might be made to Chicago State College, https://www.csu.edu/basis/donate.htm