The huge shift from on-premise to cloud information administration over the previous decade has unleashed unbelievable innovation and alternative for firms in just about each business. Nevertheless it has additionally created vital challenges:

• A necessity for extremely technical cloud IT and information groups
• New information silos
• Inside information entry bottlenecks

With no custom-coded IT resolution that retains information flowing correctly between methods, accessing unified, 360-degree buyer information has been tough for gross sales and advertising groups — till now. 

ZoomInfo-Enriched Information for Any Device in Your Tech Stack

ZoomInfo’s RingLead-Snowflake Connector affords Snowflake’s practically 8,000 clients easy accessibility to cleansed, normalized, and enriched Snowflake information and lets them gasoline different Snowflake customers with gross sales and advertising information — no code required. Gross sales and advertising groups can rapidly entry ZoomInfo information, in addition to any first- and third-party information they want, plus any information providers outputs, straight from Snowflake in an easy-to-use, codeless expertise. 

Our RingLead-Snowflake Connector serves income operations (RevOps) groups in three predominant methods: 

1. Create new data in CRMs: Hook up with your Snowflake occasion, choose which database and desk you wish to pull information from, apply filters, and export or pipe clear normalized information straight into your CRM.

2. Enrich present data in your CRM: Orchestrate first- and third-party information collectively utilizing multi-vendor enrichment on all present data in your CRM. Construct {custom} packages, apply area manipulations, layer on different information sources, and apply to any bulk, single-record, or real-time enrichment process.

3. Enrich Snowflake tables with third-party information: Merge all third-party information sources to construct a really unified, complete information warehouse in Snowflake. Deliver collectively a number of information sources (comparable to ZoomInfo and ClearBit) and match, cleanse, normalize, and enrich Snowflake tables.

Work Autonomously with Your Firm’s Cloud Information Warehouse

The RingLead-Snowflake Connector removes information silos, automates information administration duties, and replaces costly reverse ETL instruments (used to extract, rework, and cargo information from a cloud information warehouse into an endpoint like a CRM resolution) with a consolidated, easy-to-use, easy-to-administer platform. Different advantages for RevOps groups embody:

• Enhancing Advertising and marketing: Advertising and marketing groups can use Snowflake information to supply stronger analytics, higher segmentation, and simpler campaigns. For instance, groups can mechanically push new prospects or lead info from a number of sources into their CRM or MAT. With entry to correct lists of accounts and contacts, together with each first- and third-party information attributes, you may drop data into a personalised marketing campaign, paving the way in which for a greater buyer expertise.

• Enabling Gross sales: Gross sales groups can extra simply floor upsell alternatives by unifying product use information, CRM account info, and your cloud information warehouse, together with ZoomInfo information and another third-party sources. For instance, groups can determine clients who’re energy customers of your product — three months forward of their renewal date — and run an upsell gross sales play or different related outreach at them.

• Operationalizing Information: Operations groups can use multi-vendor enrichment to append information to a Snowflake desk and create a extra full profile of every buyer. Guarantee information in all methods is contemporary, complete, and correct in each instructions. Consolidate expertise methods by attaining reverse ETL with out costly level options. Write again newly cleansed and enriched information from a number of distributors straight into Snowflake with out requiring SQL information. Then, quickly analyze and draw insights from enriched Snowflake information tables, resulting in a simpler GTM engine.

One Warehouse, A number of Sources, Enriched All over the place

The power to mix information from all sources with out specialised programming expertise and create complete buyer profiles obtainable in all functions is a big benefit on your RevOps groups. 

Empower your groups with seamless, fast entry to the enriched buyer information they want, anyplace they want it, with ZoomInfo’s RingLead-Snowflake Connector. Speak with an information specialist to search out out extra in the present day.