State of affairs

Figuring out prospects susceptible to churn by way of a survey means that you can pinpoint renewal issues earlier than they occur, doubtlessly saving these prospects. E mail surveys to purchasers forward of their renewal cycle to focus on any points. If doable, embrace a present provide to encourage participation. Assess their responses and take applicable corrective actions to save lots of the account.

AI fashions or fundamental buyer well being scores—comparable to utilization knowledge or complaints—can establish prospects susceptible to churn.

Set off

• Buyer recognized as a threat of churn

Actions

• Survey at-risk purchasers
• Analyze survey outcomes to find out corrective actions
• Embrace a present provide to encourage participation