Cinedigm (NASDAQ: CIDM), the main unbiased streaming firm super-serving fanatic audiences, as we speak introduced plans to develop into a premier supplier of content material tailor-made to the African American tradition by coming into a partnership with J. Alexander Martin, founding father of the long-lasting style model FUBU and profitable producer Roberto “Rush” Evans, to launch the For Us By Us Community. The brand new service will characteristic prime quality films, genuine and uncooked content material round points, personalities and developments associated to the hip-hop tradition and way of life. The service will make the most of Cinedigm’s industry-leading Matchpoint know-how platform to energy the total service, making FUBU one of many first manufacturers to leverage the Matchpoint platform on a SaaS foundation.

Though there are 41.6 million African People, there are at present solely 34 FAST channels centered on African People comprising solely 2% of all accessible FAST channels in line with information printed by Selection. This poses an amazing alternative to faucet right into a key demographic and attain an underserved viewers inside the burgeoning FAST phase of the leisure {industry}.

J. Alexander Martin, an iconic style mogul, who created main style developments within the late Nineteen Nineties with accomplice Daymond John who’s now a daily on the ABC actuality tv collection “Shark Tank”, netted $350 million in gross sales throughout 5,000 retail shops and ultimately grossed greater than $6 billion {dollars} globally, making him one of the crucial progressive and artistic businessmen within the hip-hop world. Accountable for launching one of the crucial profitable style manufacturers, Martin continues to set a excessive customary in creating content material for the African American tradition. The (FUBU) For Us By Us Community apps can be accessible throughout internet, cellular in addition to linked TV and can be powered by Cinedigm’s Matchpoint Blueprint v2.0 platform. The For Us By Us Community can have entry to the entire set of video streaming capabilities provided by Matchpoint which is able to permit the Community the power to rapidly develop into the US market in addition to different rising markets.

“As one of many founders of FUBU, I’ve gained a really deep comprehension and consciousness in regards to the city shopper and what appeals to them not solely in style, however leisure as properly,” stated J. Alexander Martin, co-owner and CEO of FUBU. “We created the For Us By Us Community in order that we are able to present prime quality, constructive content material for our tradition.”

“We’re excited to accomplice with FUBU to deliver their seminal way of life model to the quickly rising FAST market and set up them as a frontrunner in video streaming companies that meet the wants of the African American neighborhood.  We are going to deliver our in depth experience in fanatic channels and our industry-leading Matchpoint platform to create a compelling service for this discerning model,” stated Marc Rashba, Government Vice President of Partnerships at Cinedigm.  “With their longstanding historical past and stature that this way of life model maintains with the African American neighborhood, we plan to develop the attain of this model with all the pieces at our disposal together with unique new choices throughout theatrical, podcasts, bodily merchandise, audiobooks and different codecs.”