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The office lavatory might be many issues. A refuge, a contemplation station, or an echo chamber of embarrassing sounds.
And it’s there that Woom, a startup providing accessible interval take care of the office, was conceived.
The 2022 Australian office interval care audit discovered that 99% of employees consider free and accessible interval care promotes office inclusivity.
With a mission to empower girls and break down taboos round menstruation, Woom seeks to offer workplaces with a shame-free expertise for workers needing interval care merchandise.
Cofounder Tessa Westerhof and her staff recognised the shortage of free interval care merchandise within the office.
They determined to create an answer that would supply employers with a sensible and sustainable resolution.
Woom goals to make interval care as simply accessible as bathroom paper by offering a personalised subscription mannequin to go well with the distinctive wants of every office.
Westerhof says that regardless of half of the world’s inhabitants experiencing menstruation, solely a small fraction of workplaces provide free interval care to their workers.

WOOM product pack
“We wished to make it as simple as potential for employers, too. All they should do is inform us what number of lavatory stalls, workers, and guests they should the office, and we’ll do the calculations and ship precisely what they should their door each month. The time for interval disgrace is over,” she stated.
Organisational psychotherapist and management coach Eloise King stated office analysis highlights the significance of humanistic management in creating an genuine office tradition.
Breaking the taboo surrounding durations within the office is essential, as it could make workers really feel unsupported and remoted.
By offering free interval care merchandise and embracing slightly than hiding menstruation, corporations can assist shift the dial on interval disgrace.
“Nurturing emotions of inclusion and luxury in a office can have myriad psychological and financial advantages for each workers and employers. From optimistic office tradition to productiveness and expertise retention,” stated King.
Woom’s ‘set and neglect’ subscription mannequin makes issues simple for Individuals and Tradition groups.
“It’s a small funding for a huge impact,” says Tanisha Rodriguez, head of Individuals & Tradition at Entropico – one among Woom’s first clients.
“Corporations wish to appeal to prime expertise, and the ways in which a office could make its folks really feel like they belong might be as vital because the paychecks.”
Startup Each day editor Simon Thomsen talked to Westerhof in regards to the firm. Watch the total interview
With 100% natural cotton merchandise and planet-friendly packaging, Woom not solely helps to destigmatise menstruation within the office but in addition promotes sustainability and environmental consciousness.
As well as, Woom is dedicated to giving again to the group by donating 1% of its gross sales to the Girls’s and Ladies Emergency Centre (WAGEC).
Each evening, WAGEC aids 200 girls and kids affected by homelessness, home violence, and systemic drawback by offering materials help, case administration, biopsychosocial help, lodging, and disaster responses.
With a strong imaginative and prescient for inclusivity and a dedication to social accountability, Woom is revolutionising the dialog round menstruation and office tradition.
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