For companies, TikTok is a platform with potential past taking part within the newest dance craze or humorous pattern. With over 1 billion month-to-month energetic customers, TikTok is stuffed with potential clients on your model, and its easy-to-use video-sharing capabilities make it the proper platform for rising transparency along with your followers and constructing the belief obligatory to draw new customers. However how must you get began?

Right here, eight members of Younger Entrepreneur Council supply just a few of their suggestions. Think about implementing one or all of those inventive concepts into your video advertising technique to construct a greater relationship along with your present clients and attract new ones as nicely.

1. Share ‘Unboxing’ Movies

Manufacturers can improve transparency with their followers and attract new clients by way of video-sharing platforms via “unboxing” movies. Such movies may also help showcase the standard of their merchandise and the eye to element that goes into their packaging and supply. This may also help construct belief with current clients and attract potential clients to purchase from them. – Andrew Munro, AffiliateWP

2. Reply Buyer Questions

Video-sharing platforms like TikTok are nice for “Ask Me Something” periods or Q&As. These assist manufacturers reply the general public and deal with their queries about completely different merchandise or processes. Not solely does this assist improve transparency, nevertheless it additionally allows manufacturers to have interaction their respective goal audiences, which in flip can draw promising leads or clients. – Stephanie Wells, Formidable Kinds

3. Doc Your Entrepreneurial Journey

Probably the most inventive means manufacturers use video platforms like TikTok is by documenting their firm’s entrepreneurial journey as if it had been a actuality TV program. Folks love following a terrific entrepreneurial story in actual time. Via drama, intrigue and transparency, you may seize consideration on video-sharing platforms and switch it into paying clients who really feel personally invested in your success. – Rob Hoffman, Contact Studios

4. Spotlight The Affect Of Your Mission And Work

Manufacturers can use TikTok to share details about their values, mission and targets and to showcase the work they’re doing to make a optimistic affect on the world. This may embrace content material that highlights the model’s sustainability efforts and charitable work that aligns with the model’s values. Manufacturers may also help followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz

5. Provide A Behind-The-Scenes Look

One inventive technique is to create behind-the-scenes content material that offers a glimpse into the inside workings of the model. This may embrace movies displaying the manufacturing course of for the model’s merchandise, the every day operations of the corporate or the individuals who work there. On this means, manufacturers may also help construct belief and exhibit their dedication to transparency. – Candice Georgiadis, Digital Day

6. Talk about The Good And The Dangerous

Sure, it is vital to share your organization’s successes, nevertheless it’s additionally vital to share your challenges and struggles. Clients can discover out any element (good and unhealthy) of your organization if they need. Displaying each the positives and negatives will assist your viewers view your organization as sincere, they usually’ll higher join with the genuine particular person behind the model. – Shu Saito, All Filters

7. Showcase Real Buyer Critiques

Video-sharing platforms like TikTok are nice for social proof. Individuals are usually indecisive in the case of making purchases and depend on suggestions from others. Sharing real buyer opinions and testimonials for various use circumstances ensures transparency as you assist individuals determine whether or not or not your model is a becoming resolution for them. That certainly helps appeal to extra clients. – Chris Klosowski, Straightforward Digital Downloads

8. Assist Clients Remedy Their Issues

Manufacturers can leverage platforms like TikTok and join with a related viewers by serving to them resolve their issues. Providing options to points readily confronted by an viewers representing a selected area of interest allows manufacturers to construct belief and appeal to new clients. Plus, importing solution-oriented how-to content material will increase transparency and humanizes a model, making it relatable to the viewers. – Jared Atchison, WPForms