Melbourne link-in-bio startup Linktree has made three key US-based hires to construct out its government crew beneath CEO and cofounder Alex Zaccaria.

Snap’s former VP of Engineering Farnaz Azmoodeh has signed on as chief know-how officer, whereas the enterprise now has its first chief product officer in former Headspace chief product and content material officer at Sam Rogoway.

Rounding out the management crew is Monica Austin as Linktree’s inaugural chief advertising officer. Hawaii-based Austin was mindfulness app Calm’s head of selling and communications, and beforehand ran advertising for Netflix’s authentic content material, together with The Crown and Stranger issues. She additionally led strategic leisure partnerships at Meta.

Linktree’s first chief advertising officer, Monica Austin

Zaccaria mentioned the trio will every have “an enormous affect on our development, product, Linkers, and the way we realise the Linktree Imaginative and prescient”.

“Farnaz is a powerhouse technologist with over 20 years of expertise in management positions at a number of the world’s largest and most impactful know-how firms,” he mentioned.

“Throughout her time at Snap, Farnaz led Snap’s AR monetisation org earlier than creating Snap’s Platform Engineering initiative, consisting of engineers and information scientists. Her perform consolidated disjointed engineering initiatives to unravel specialised issues that empowered Snap’s 2000+ engineers to scale-up.”

She additionally spent a decade at Google, lives in Venice, California and can deal with constructing out engineering groups within the US, Australia and past.

Zaccaria praised the observe file of Los Angeles-based Rogoway as a startup founder who’s spent 15 years on the intersection of content material and know-how.

“Sam has additionally based and efficiently offered a number of know-how firms. In reality, he joined Headspace when the corporate acquired Victorious — a fan engagement platform for creators, which he based and led as CEO and Head of Product,” he mentioned.

“Sam additionally based TripUp, a journey social community acquired by Sidestep/KAYAK.”

Zaccaria mentioned Austin will proceed to be primarily based in Hawaii and as she builds out the advertising aspect of Linktree within the US and around the globe.