Touchdown pages are a sort of net web page that converts the very best.

Which means that you’re nearly actually leaving cash on the desk when you aren’t utilizing them.

As we speak we’re going to focus on ten methods to create a high-converting CPA touchdown web page that you could then use to develop your accounting enterprise. 

#1 Design Your Gross sales Funnel First

Touchdown pages don’t exist in isolation – they need to at all times be considered within the context of your total gross sales funnel. That’s why we advise designing it first!

There are a number of well-liked gross sales funnel fashions on the market. Which one must you use to develop your CPA enterprise?

We consider that the simplest technique to promote something on-line is the Worth Ladder gross sales funnel.

It was created by our co-founder Russel Brunson who then used it to take ClickFunnels from zero to $10M+ in annual income in only one 12 months (it’s at $100M+ now!). 

This gross sales funnel has 4 levels:

• Bait. You provide the potential buyer your lead magnet in change for his or her e-mail tackle. 

• Frontend. You provide the potential buyer your least costly and least invaluable services or products. 

• Center. You provide the shopper a dearer and invaluable services or products. 

• Backend. You provide the shopper your costliest and most useful services or products. 

Ideally, you additionally provide a continuity program of some kind, which means, a subscription product that generates recurring income. 

We additionally suggest including downsells, upsells, and cross-sells to those core affords with a purpose to maximize your income. 

The rationale why this gross sales funnel works so nicely is that it lets you:

1. Begin the connection with that particular person by providing free worth.
2. Nurture that relationship by persevering with to offer free worth through e-mail. 
3. Construct belief by offering progressively extra paid worth at every stage.

Right here’s how Russel explains it:

You don’t must create your total Worth Ladder in a single go.

You can begin with simply the lead magnet and the frontend provide, then construct out the remainder of your gross sales funnel over time.

In concept, the time period “touchdown web page” is an umbrella time period that covers each lead era touchdown pages and gross sales pages.

Nevertheless, in follow, when folks discuss touchdown pages, they’re usually referring to steer era touchdown pages aka the Bait stage of the Worth Ladder gross sales funnel.

That’s why at this time we’re going to deal with creating the absolute best touchdown web page in your lead magnet in order that you may reliably convert potential clients into leads. 

#2 Create a Tremendous Worthwhile Lead Magnet

In case your lead magnet doesn’t resonate together with your audience, then your touchdown web page gained’t convert it doesn’t matter what you do.

No quantity of copywriting ability, conversion fee optimization strategies, or A/B testing will assist in case your dream clients aren’t taken with your free provide.  

That’s why it’s so essential to spend money on creating an excellent invaluable lead magnet. 

Guarantee that it gives an answer to an issue that your potential clients are battling.

Ideally, that drawback needs to be both the identical one or associated to the one which your frontend provide addresses

A lead magnet that teaches potential clients do their very own accounting would possibly work nicely. 

This might sound counterintuitive – when you educate folks do it themselves, why would they rent you?

However it’s seemingly protected to say that those that can afford to pay for accounting providers would in all probability quite simply try this. 

That’s why we suggest offering all the mandatory data together with your lead magnet, then pitching your frontend provide on the finish of that content material. 

The precise format will rely each on the content material and by yourself strengths and weaknesses. 

If you’re good at writing however awkward on digicam you then would in all probability be higher off going with a text-based lead magnet resembling an e book or an e-mail course.

In the meantime, in case you are a pure on digicam you then would possibly need to benefit from that and create a video-based lead magnet resembling a video masterclass or a video course.

Lastly, in case you are assured in your public talking abilities, you would possibly need to take into account doing dwell webinars.

Remember the fact that it’s not the format however the content material that issues – potential clients will in all probability be keen to forgive a less-than-perfect presentation if the data itself is effective.

#3 Select the Proper Touchdown Web page Format

The format of your lead magnet will decide the lead era funnel that you simply use and due to this fact the format of your touchdown web page.

Listed here are the three hottest lead era funnels:

1. The Squeeze Web page Funnel.
2. The Reverse Squeeze Web page Funnel.
3. The Webinar Funnel. 

Let’s take a better take a look at every of them:

The Squeeze Web page Funnel

A squeeze web page is essentially the most fundamental kind of touchdown web page.

In the meantime, the squeeze web page funnel is essentially the most fundamental kind of lead era funnel:

Web page 1: A squeeze web page.

Web page 2: A thanks web page. 

Squeeze web page funnels work finest for text-based lead magnets resembling reviews, ebooks, and e-mail programs.

The Reverse Squeeze Web page Funnel

A reverse squeeze web page is a squeeze web page that incorporates a video that the potential buyer can watch with out offering their e-mail tackle.

The reverse squeeze web page funnel additionally appears to be like like this:

Web page 1: A squeeze web page.

Web page 2: A thanks web page.

So what’s the distinction between the common squeeze web page funnel and the reverse squeeze web page funnel?

The previous retains all of the free worth behind an opt-in wall whereas the latter gives some free worth upfront after which asks the potential buyer for his or her e-mail tackle in change for extra free worth. 

Reverse squeeze web page funnels work finest for video-based lead magnets resembling video masterclasses and video programs.

The Webinar Funnel

The webinar funnel is a lead era funnel the place you utilize a webinar as your lead magnet.

Right here’s what it appears to be like like:

Web page 1: A webinar registration web page.

Web page 2: A thanks web page.

Web page 3: A webinar web page.

Web page 4: A product order web page.

Russel believes that the very best enterprise mannequin on the planet is to create a webinar after which try this webinar dwell each single week for a 12 months not less than as soon as every week. 

https://www.youtube.com/shorts/gIkaURAdqCU

#4 Use a Confirmed Touchdown Web page Template

After getting selected the lead era funnel, it’s time to start out constructing your touchdown web page. 

We don’t suggest doing it from scratch, although – when you don’t have any earlier expertise designing touchdown pages, you’ll seemingly be higher off utilizing a confirmed touchdown web page template as a substitute.

ClickFunnels 2.0 features a template library that options touchdown web page templates for just about each use case conceivable.

Squeeze pages, reverse squeeze pages, webinar registration pages, you title it, we’ve got it!

Furthermore, we’ve got been relentlessly optimizing our touchdown web page templates for practically a decade now.

The touchdown web page templates that you simply see in our library don’t simply look good, in addition they convert nicely and have been confirmed to work for actual companies!

#5 Craft a Compelling Headline That Emphasizes the #1 Good thing about Your Provide

In relation to your touchdown web page copy, its most essential factor is the headline. Why?

As a result of the headline is your one and solely likelihood to seize the potential buyer’s consideration earlier than they get distracted by one thing else. 

Your headline ought to convey:

1. What your free provide is all about.
2. How your free provide will make the potential buyer’s life higher. 

For instance:

In case your lead magnet is a free e book that teaches busy folks do their very own accounting in a manner that may assist them save time, you need to emphasize the time-saving facet of your free provide.

#6 Emphasize the Advantages of Your Lead Magnet In Your Touchdown Web page Copy

Okay, so that you managed to get the potential buyer’s consideration together with your headline, what now?

It’s essential proceed emphasizing the #1 advantage of your free provide and introduce further advantages.

Persevering with with the free e book instance, you need to reiterate that it will possibly assist the potential buyer save time.

Then point out every other advantages that the potential buyer would possibly get from studying it. How can environment friendly bookkeeping make their lives higher?

#7 Present Social Proof

Social proof is a psychological precept that claims that every time individuals are not sure of what to do, they take a look at what others do with a purpose to decide the very best plan of action. 

Within the enterprise context, that signifies that every time potential clients are not sure of whether or not to belief you, they’ll search out indications that different folks belief you.

You possibly can benefit from this by offering them with the social proof they want.

There are two sorts of social proof:

Ideally, you need to show each sorts of social proof in your touchdown web page. 

#8 Have a Clear Name to Motion

Each touchdown web page must have not less than one call-to-action button.

You need it to be:

1. Giant.
2. Of a shade that stands out within the total shade scheme of your touchdown web page.

This can be certain that your call-to-action button is unimaginable to overlook – the human eye is of course drawn to web page parts which can be giant and that stand out because of their shade. 

Additionally, in case you are utilizing a medium-length or a long-form touchdown web page, you would possibly need to take into account having one call-to-action button per display.

That manner, because the potential buyer is scrolling down, there’ll at all times be a call-to-action button close by.

It might sound foolish however little inconveniences like having to scroll again as much as discover a call-to-action button can have a damaging impression in your conversion fee so it’s finest to take away all pointless friction. 

All that being stated, in case you are utilizing a confirmed, high-converting touchdown web page template, you shouldn’t have to fret about any of this as a result of it ought to already be included into its design. 

#9 Begin Driving Site visitors to Your Touchdown Web page With Paid Advertisements

You possibly can’t know whether or not your lead magnet resonates together with your audience till you begin driving site visitors to it.

We suggest testing your free provide with paid site visitors as a result of paid site visitors is focused, predictable, and scalable. 

All main social media platforms help you run advertisements on them so decide the one which makes essentially the most sense in your CPA enterprise.

If we needed to guess, LinkedIn could be the very best place to advertise your accounting providers, however that is additionally one thing that you could’t know till you check it. 

So create an advert marketing campaign, arrange a small each day funds, and begin working advertisements. Then sit again and watch what occurs. Are folks taken with your lead magnet?

If they’re, then you can begin progressively scaling your advert marketing campaign (assuming that it’s worthwhile). 

In the event that they aren’t, then you should return to the drafting board, give you a greater lead magnet concept, after which check it with paid advertisements.

Remember the fact that you would possibly want to check a number of lead magnets till you discover one that really resonates together with your dream clients.

#10 Optimize Your Touchdown Web page With A/B Testing

A/B testing, often known as cut up testing, is a conversion fee optimization methodology that entrepreneurs use to optimize net pages:

1. Create two variants of the identical web page: variant A and variant B. There needs to be solely ONE distinction between them (e.g. the call-to-action button shade). That’s the web page factor that you’re testing. 
2. Break up your site visitors in two and ship half of it to variant A and half of it to variant B. 
3. Run the experiment till it reaches statistical significance, then take a look at the outcomes and maintain the successful variant.

Our software program has an A/B testing performance so it would do all of the mathematical heavy lifting for you.

Nevertheless, we suggest studying up on A/B testing statistics, as that may allow you to design higher experiments and interpret their outcomes extra precisely. 

Additionally, remember that any given A/B check is unlikely to result in a drastic enhance within the conversion fee, so don’t get your hopes up in that regard.

Whilst you would possibly get an occasional large win, the actual energy of A/B testing lies within the slight conversion fee will increase that add up over time. 

That’s why you need to at all times be testing one thing!

Construct A Gross sales Funnel For Your CPA Enterprise with ClickFunnels 2.0!

ClickFunnels 2.0 has all the pieces you should construct a gross sales funnel in your CPA enterprise:

• Gross sales funnel and touchdown web page templates.
• Visible editor that you should use to customise these templates.
• E-mail advertising performance that lets you ship broadcast emails, arrange automated e-mail sequences, and create e-mail workflows with behavioral triggers. 

What’s finest is that we’ve got a free trial which implies that you could take a look at our software program with none threat.

So why not begin constructing your Worth Ladder gross sales funnel at this time?

Begin Your Free Trial