Rob Clark has made a profession out of being tall. When the 6’4” father of 4 determined to go away his job in Michigan in the course of the pandemic, looking for place to dwell that was not as locked down, he and his household got here up with the concept to develop into social media influencers. They dreamed up the title That Tall Household. “We’re tall,” says Clark. “If we stroll right into a room, individuals discover us.”

That was in March of 2021, and Clark had no job provide. He and his spouse Rachelle determined to promote their home and make a go of it. “We had 18 months to dwell off the fairness from our home,” he says.

Fortuitously, Clark’s earlier background in social media paid off, and the present took off. At this time, the household—now based mostly in Greenville, Sick. —has 2.2 million followers on TikTok, Instagram and YouTube, the place they doc their lives as a taller than common household. “I’ve observed that on YouTube or social media, should you watch households, it begins to really feel like them,” he says.

They’re at the moment bringing in about $100,000 a 12 months from their social media endeavors, with about $1,000 to $3,000 of their month-to-month revenue coming from TikTok’s Creator Fund. The household has labored with manufacturers equivalent to Meta, Nickelodeon, Warner Brothers, Toronto Raptors, Walmart, Sam’s Golf equipment, and CROSSNET, the four-way volleyball sport. “It’s sort of insane, actually, to assume we might doc our lives and make an excellent dwelling at it,” says Clark.

In essentially the most profitable of the household’s movies on YouTube, Clark’s eldest son, Carter, who’s 7-feet tall, is standing within the entrance yard, and members of the family take turns operating and making an attempt to offer him a excessive 5. That video had 170 million views after we spoke in January.

“Everybody all the time asks what my tools is,” he says. “Each single video was made on my iPhone. An $18 ring gentle I purchased from Amazon has been my solely funding.”

Clark says he’s been making movies since Carter was two years previous. The household, dwelling in Canada on the time, did a 30-day highway journey that they documented in movies. All informed, they’ve made about 700 movies, he estimates.

“Finally it ebbs and flows,” he says of the household’s video making. “If the youngsters are busy with a sport, the content material shifts a bit bit. We work it round our life.”

When TLC approached them, he says, they handed. “We knew our life must revolve round that,” he says. “We wish to run a enterprise that works for us.”

Residing in a small city the place they stand out due to their top, the household usually fields questions from individuals inquisitive about turning into social media influencers.

“Virtually each faculty scholar desires to be an influencer to a point,” he says. “My 13-year-old daughter will, for sure be the largest influencer within the household. She simply will get it. She already has her personal accounts that do very nicely.”