I needed to take a second to say howdy to you, and thanks for being a Xero buyer! I just lately stepped into the brand new position as Xero’s CEO, and it’s a privilege to serve all of you – our Xero group, our traders, and all of the communities of which we’re an element. Xero is a particular firm with the potential to contribute much more to your journey as small companies, advisors and companions, and I look ahead to getting began. 

It’s additionally a deeply private alternative for me, because the daughter of two small enterprise house owners, and having owned a number of small companies. My view of entrepreneurship was shaped at a really younger age after I helped my mother and father (who have been docs operating their very own medical observe)  hand full their common ledger and file their taxes 12 months after 12 months. In our small hometown of St. Catharines, Ontario, Canada, I realized what working a small enterprise was actually all about by way of the lens of finishing our household’s earnings assertion of revenues and bills annually, and dealing as a receptionist in my mother and father’ workplace every summer season. I additionally noticed first-hand the essential position that small enterprise performs in driving affluent communities and economies. 

A few years later, I selected to be an entrepreneur myself. In between bigger govt roles at Google and StubHub, I began three firms of my very own in tech (Yodlee, Joyus and theBoardlist) and located my very own ardour for small enterprise constructing. It’s additionally the place I first encountered Xero as a buyer, once we at theBoardlist wanted our first accounting system, and which we proceed to (fortunately) use immediately.  

From the times of handwriting entries into my father’s ledger to immediately’s cloud-based instruments, we’ve come a good distance in enabling small companies to avoid wasting time, and deal with constructing their companies. However there’s a lot extra alternative to associate with all of you, and energy your desires and people of your prospects.  

To ship on this promise, we at Xero must function with a small enterprise entrepreneur’s mindset, and to take action with enhanced readability, power and pace. We want to take action by specializing in driving a greater buyer expertise – whether or not that’s by way of new options, supporting you if you want it most, or greater improvements. We’ll proceed to hear and perceive your wants as a group of entrepreneurs.

There may be at all times room for enchancment and we’d love to listen to from you about how we are able to make Xero even higher, collectively. Please proceed to entry help by way of Xero Central or attain out and be vocal – whether or not that’s by way of Xero Product Concepts, Neighborhood Discussions on Xero Central or you’ll be able to drop me a observe at CEO@xero.com or join with our group at Xero occasions. You possibly can at all times maintain up to date about what’s taking place with Xero on the Xero Weblog.

I’m so excited concerning the alternative to guide the following chapter for Xero. We’re profitable due to you and on behalf of all Xeros, thanks in your loyalty and help.

Finest needs,

Sukhinder

Sukhinder Singh Cassidy
CEO, Xero