Investor urge for food for agriculture startup Our Cow has seen the butcher subscription startup elevate practically $1.5 million from greater than 750 buyers within the first 24 hours of its Birchal crowdfunding marketing campaign.

Farmers Bianca Tarrant and Dave McGiveron launched Our Cow in Northern NSW in 2019 after practically dropping their farm in droughts after which the Black Summer season bushfires.

They initially offered their beef  on to shoppers by way of Fb, going onto launch their meat subscription service in April 2021.

Simply two years on, it now turns over greater than $22 million yearly from greater than 7,500 subscribers nationally, with a 79% buyer retention fee.

Final April the enterprise raised $2.38 million on a $3m goal by way of crowd-sourced funding (CSF) marketing campaign with VentureCrowd. It was the fourth largest CSF elevate of 2022.

Now they’re again in search of a further $2.62 million at $50 a share on a pre-money valuation of $62.67 million by way of Birchal. With hours of the marketing campaign opening to EOI-registered buyers on Tuesday, they’d raised $700,000, surpassing the minimal goal, going onto double that determine by Wednesday lunchtime.

With 15 days left to draw the ultimate $1.1 million in capital, the marketing campaign seems set to shut early.

Bianca Tarrant, mentioned the corporate was thrilled with the assist, notably from prospects and fellow farmers.

“Our prospects and fellow farmers have at all times been notably loyal and captivated with our product and repair and it was actually fantastic to see that translate to assist for the corporate,” she mentioned.

“We need to thank everybody who participated within the spherical which is able to go an extended strategy to serving to us with our aim to develop into the most important and finest meals supply firm in Australia.”

The corporate employs greater than 50 individuals, with a processing plant in On line casino, 80km west of Byron Bay, and works with a community of 150 farms.

Over the Christmas break, Our Cow snapped up the Voly model and database for an undisclosed sum from the failed grocery supply service’s directors.

Our Cow revived the model final week emailing Voly prospects, saying they plan to take the Sydney-based model to all capital cities and likewise create “the final word on-line farmers market”.

Particulars on the Birchal marketing campaign are right here.