Tesla Inc. TSLA co-founder Martin Eberhard, who has had a not-so-cordial relationship with Elon Musk, supplied his ideas on the brand new breed of electrical automobile makers in a latest interview.

What Occurred: In contrast to tech corporations, the auto trade will not be a “winner-take-all trade,” Eberhard mentioned in an interview with Enterprise Insider. He reportedly mentioned he’s upset by sure corporations similar to Lucid Group Inc. LCID.

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Newark, California-based Lucid is striving to lock horns with Tesla’s Mannequin S with the Lucid Air, the same electrical sedan, he mentioned.

Eberhard reportedly mentioned he labored for Lucid, when it was referred to as Atieva in 2015, and left after simply six weeks as he was not a “massive fan” of its CEO.

Impressed With Rivian: Eberhard, nevertheless, is extra impressed with corporations similar to Rivian Automotive Inc. RIVN.

“Rivian has regarded on the market and mentioned, ‘, the No. 1-selling automobile in North America is the F-150 truck. So if we need to discover a new market, that is a profitable place to work,'” Eberhard reportedly mentioned.

By the way, Rivian was the primary to launch an electrified pickup truck, forward of Ford Motor Co.’s F-150 Lightning EV. The EV startup, which started delivering the R1T EV pickup truck in late-2021, produced about 24,337 items and delivered 20,332 of these.

Eberhard’s sentiment echoes the views of Barclays analyst Dan Levy, who mentioned in a latest be aware, “if we had been to determine any of the start-up EWV automakers because the closest to Tesla, we consider it will be RIVN.”

Levy has an Obese ranking on Rivian shares and a $28 value goal.

Picture: Courtesy of Wikimedia Commons

Learn Subsequent: Rivian Now Has Highest Vary EV Pickup Truck In Market: How It Compares To Ford’s F-150 Lightning And Tesla’s Cybertruck