Oct 26, 2022 | San Diego/New York

The U.S. Soccer Group Will Use Teradata’s Newly Launched VantageCloud Lake and ClearScape Analytics to Join Information Throughout Buyer Touchpoints, Delivering an Excellent Fan Expertise

Teradata (NYSE: TDC) and the New York Giants as we speak introduced that Teradata has turn out to be an official analytics supplier of the New York Giants, which can start utilizing Teradata VantageCloud Lake on AWS to assist ship a singular and compelling buyer expertise to its followers. 

Teradata’s cloud analytics and knowledge platform will allow the New York Giants to leverage analytics throughout all sources of buyer knowledge to create a greater image of their fan base. This totally built-in view can be additive to the Giants’ present knowledge warehouse setting. It’s anticipated that the insights gained will make it simpler for the New York Giants to offer a stellar expertise to its followers, delivering extra tailor-made choices based mostly on buyer habits, demographics and lifelong worth.

 “We’re at all times trying to present the perfect expertise for Giants followers, which we are able to do by leveraging all of our knowledge in essentially the most environment friendly and insightful means. We sit up for working with Teradata’s VantageCloud Lake platform to assist us improve our analytics capabilities by accessing, connecting and making well-informed choices by knowledge,” mentioned Russell Scibetti, VP of Technique & Enterprise Intelligence for the New York Giants.

With the introduction of Teradata VantageCloud Lake in late August, organizations just like the New York Giants have a higher potential to innovate by shortly spinning up workloads to offer buyer insights, whereas additionally sustaining correct governance and versatile however managed compute assets to the advantage of your complete enterprise. Underpinning VantageCloud Lake is Teradata’s industry-leading analytics capabilities, ClearScape Analytics, which is designed to supply highly effective, open, and linked analytics for real-time insights that optimize enterprise outcomes.

“There are such a lot of buyer touchpoints for as we speak’s sports activities followers – throughout ticket gross sales, merchandise, meals companies, app utilization, in-stadium Wi-Fi and extra,” mentioned Jacqueline Woods, Chief Advertising Officer at Teradata. “Essentially the most savvy and complicated sports activities organizations are accumulating, connecting, and analyzing this data to make sure they’ll present superior sport experiences that maintain followers coming again. The New York Giants are dedicated to this excessive bar, and we’re delighted to offer them with VantageCloud Lake – a strong, scalable, and sustainable cloud analytics and knowledge platform that can undoubtedly spur innovation and engagement, and maintain this future-focused franchise main the way in which in buyer satisfaction.”

To be taught extra, go to: https://www.teradata.com/VantageCloud.

In regards to the New York Soccer Giants

A cornerstone franchise of the Nationwide Soccer League, the New York Soccer Giants started play in 1925. The Giants have gained eight championships: 1927, 1934, 1938, 1956, 1986, 1990, 2007 and 2011. After twice profitable two titles in 5 years, the Giants are the one NFL franchise with Tremendous Bowl victories in 4 consecutive many years. Headquartered on the Quest Diagnostics Coaching Middle in East Rutherford, N.J., the Giants enter their 98th season of play this fall. For extra data, go to www.giants.com.