Mys Tyler, the platform designed to empower girls to find algorithmically-tailored style for his or her physique sort, has launched a brand new Contributor Hub and website, to attach girls, creators and clothes manufacturers globally.

Initially launched in 2020, Mys Tyler’s algorithm has been utilized by greater than 300,000 girls used to uncover like-bodied creators and body-relevant style content material. 

Founder Sarah Neill is now launching a web-based platform that goals to make the anonymised knowledge collected extra broadly accessible to customers. 

Manufacturers to your Physique will provide a curated expertise for customers primarily based on their top and measurement data. Their stats produce a listing of perfect manufacturers suited to their form and measurement, whereas the app will provide an extra hyper-personalised choice of manufacturers matched to over 10 bodily traits. 

Mys Tyler’s Contributor Hub, launched in mid-Jan, is an in-app collaboration market connecting content material creators with style manufacturers.

The Hub goals to have fun the variety in physique sorts that’s usually lacking in Australian promoting.

Neill mentioned her personal analysis “discovered that 81% of Australian girls don’t really feel represented by style promoting”, and so the Hub strives to assist manufacturers “create inclusive campaigns with a wide range of creators”. 

Manufacturers can use the Contributor Hub to supply content material creators for his or her campaigns and set up collaborations. As soon as a short is printed by a model and uploaded into the app, Contributors can apply straight and can be notified if their software is profitable.

Neill is, nevertheless, emphatic that the Hub isn’t strictly for seasoned creators.

“It’s not an influencer-only platform; any lady can grow to be a Contributor and be concerned in our group. There’s a rising curiosity from manufacturers to search out girls who signify, and resonate with, their audiences – it’s not about followers, it’s about relatability,” she mentioned.

After piloting profitable collaborations between Contributors and types like Lively Fact, Mys Tyler soft-launched the Contributor Hub on the finish of 2022.

Since then, the Contributor Hub has related over 60 content material creators to campaigns with manufacturers like Dani Marie, Beam Daring, AAM The Label, and MAYES NYC.