BJP Rajya Sabha member Sushil Kumar Modi on Friday steered that huge techs like Fb, Google, and YouTube, needs to be made to share promoting income, they earn from posting information reviews, with media firms who’re the unique content material creators.

Elevating the matter through the Zero Hour within the Home, he mentioned newspapers and TV channels have been shedding on promoting income after the entry of massive expertise firms.
He mentioned print and digital media firms spend hundreds of crores of rupees on information content material creation.

The principle supply of earnings for conventional print and digital media is promoting income, he mentioned with the emergence of tech firms, a big chunk of promoting income was transferring towards them.

Citing information, he mentioned Google India’s earnings from commercial throughout 2021-22 was Rs 24,927 crore and that of Fb was Rs 16,189 crore, which had been 75 per cent extra over the previous yr.

“These huge techs don’t spend cash for content material creation. However present the readymade content material without cost,” he mentioned.

The senior BJP chief burdened there’s a have to mandate such firms to share the income earnings with authentic information content material creators. A provision on this regard needs to be made within the proposed Digital India Act.

He additionally mentioned that legal guidelines on this regard have already been enacted by nations, together with Australia. In his Zero Hour point out, V Sivadasan (CPI-M) accused the central authorities of not creating jobs within the nation. He mentioned numerous vacancies had been pending in varied departments, and even the variety of workers within the Central Public Sector Enterprises have considerably come down.

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