Apr 28, 2021 | SAN DIEGO

The Main Market for World Experiences Chooses Vantage on Amazon Net Companies to Modernize, Combine and Optimize Information Analytics Surroundings

Teradata (NYSE: TDC), the linked multi-cloud information platform firm, at this time introduced that Groupon is transferring its on-premises information warehouse to Teradata Vantage within the cloud – delivered as-a-service, on Amazon Net Companies (AWS). Persevering with its established relationship with Teradata, Groupon chosen the corporate’s cloud providing to modernize their information analytics ecosystem to allow them to focus their assets on creating enterprise worth, fairly than managing IT infrastructure.

Groupon is an experiences market the place customers uncover enjoyable issues to do and native companies thrive. For purchasers, this implies giving them a tremendous number of experiences at nice values. For retailers, this implies making it straightforward for them to companion with Groupon and attain tens of millions of customers world wide. With roughly 30 million energetic clients* and greater than 1.5 billion groupons offered, Groupon stays one of many main locations for native experiences.

“As a part of our ongoing work to modernize our know-how stack, we knew we needed to leverage the cloud for our information analytics platform,” stated John Higginson, Chief Know-how Officer, Groupon. “It wasn’t simply the flexibleness, agility and price optimization, it was about unlocking enterprise worth by giving our companions – in advertising and marketing or gross sales or stock or finance – the instruments and the data they should drive their elements of the enterprise ahead. 

“We strongly thought of transferring to a distinct cloud information platform, but it surely grew to become clear that the trouble would require us to begin from scratch and do a large rebuild. There’s a actual alternative value to doing a know-how transition like that and for Groupon, it wasn’t a terrific trade-off. We realized that our quickest and lowest-risk path to the cloud, with minimal downtime and confirmed stability at scale, was to proceed with the Teradata household of merchandise and transfer into Teradata Vantage on AWS.”

With Vantage delivered as-a-service on AWS, Groupon can reap the benefits of the cloud’s elasticity and scalability with out sacrificing the efficiency and velocity of the Vantage platform, notably when managing combined workloads. By integrating and optimizing their information analytics ecosystem within the safe and secure atmosphere that Vantage offers, Groupon will be capable to shortly generate mission-critical outcomes, particularly of their key focus areas of finance and advertising and marketing. Teradata purposes are integral to the wholesome functioning of Groupon’s enterprise, together with Sarbanes-Oxley reporting in addition to gross sales and advertising and marketing analytics, and so they depend on Vantage’s unified information basis to make sure the info is clear, ruled, secured and reliable.

“We’re excited to companion with Groupon and migrate their workloads to Vantage within the cloud on AWS,” stated Barry Russell, SVP of Enterprise Improvement and GM Cloud at Teradata. “We all know that value and efficiency are key elements, particularly on the subject of performing giant scale analytic workloads in a secure atmosphere. Groupon can now persistently execute their key enterprise and digital innovation targets, whereas cost-effectively managing their workloads with a watch towards predictable progress. Vantage on AWS additionally provides them the facility to faucet into information from throughout their whole ecosystem, together with Hadoop, to get a whole and built-in view of their clients to drive real-time customized insights.”

Teradata Vantage is the main multi-cloud information analytics software program platform that permits ecosystem simplification by unifying analytics, information lakes and information warehouses. With Vantage, enterprise-scale corporations like Groupon can eradicate silos and cost-effectively question all their information, on a regular basis, no matter the place the info resides – within the cloud utilizing low-cost object shops, on a number of clouds, on-premises or any mixture thereof – to get a whole view of their enterprise. And by combining Vantage with first-party cloud companies, Teradata allows clients to increase their cloud ecosystem with deep integration of cloud-specific, cloud-native companies.

Groupon might be featured in an upcoming webinar sponsored by Teradata titled, Experiences & Greatest Practices for Cloud Deployments at Scale, on Might 20 at 12:00 PM ET/ 9:00AM PT. It would characteristic Gartner Analyst Donald Feinberg, Groupon CTO John Higginson and Teradata CTO Stephen Brobst in a roundtable dialogue about cloud success methods.