Usually once I assist shoppers earn media protection by pitching tales to journalists, they’re, in fact, initially pleased and even excited. To see the fruition of our work come to life within the type of a narrative within the information IS a thrill.

However what occurs after that? Usually, nothing.

If you’ve put a variety of effort into securing earned media protection, it feels slightly, let’s say, missing, to share and have a good time solely the day you see the piece — then cease there. Press protection can assist your model acquire visibility and improve credibility … however not if nobody sees it.

So, what are you able to do to get extra worth from the media placements you have labored so onerous to earn? This is methods to leverage your earned media wins and wring all the worth you possibly can out of every one: