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What in case you may see alternatives come up together with your prospects earlier than they go public?
Many go-to-market professionals already use intent knowledge to identify prospects which can be serious about their services or products. However superior customers know that intent will also be a helpful instrument for forecasting main company bulletins like layoffs, acquisitions, or knowledge breaches — occasions that may drive big alternatives for any enterprise capable of capitalize.
Let’s break down just a few examples to indicate how intent may be your crystal ball.
Intent Knowledge: The way it Works
Intent knowledge detects what your leads and accounts are actively researching on third-party websites throughout the online. When an organization is consuming a larger-than-usual quantity of knowledge on a specific subject, the ZoomInfo platform will show an intent spike for that account.
We mixture these spikes so your go-to-market groups can get forward of buyer issues and alternatives, whether or not which means gross sales reps reaching out to key contacts or account-based advertising campaigns that may get your model in entrance of decision-makers.
ZoomInfo covers over 4,500 matters, starting from gross sales enablement instruments to M&A to personal fairness. We additionally run a stay feed of firms spiking on varied matters. In case you’re undecided the place to start out, you’ll be able to flick thru the Intent Matter Explorer — it doesn’t matter what trade you’re employed in, we’ve intent matters that may provide help to pinpoint precisely when your subsequent greatest prospect is available in the market.
Listed below are just a few examples:
Twitter’s Rebrand
On July 22, 2023 simply earlier than midnight, Elon Musk introduced the rebrand of Twitter to “X.”
Within the days and weeks main as much as this second, Twitter’s profile registered ZoomInfo Intent spikes on matters together with:
- Area Identify Companies
- Trademark Registration
- Copyright Licensing
Whereas Musk’s affinity for the letter “X” (which is featured in different firms he owns like SpaceX, and even his youngster’s identify X Æ A-12) makes the letter a probably predictable mascot to exchange the corporate’s blue fowl icon, ZoomInfo Intent may have helped you see the rebrand was brewing.
Washington Commanders Sale
On Nov. 2, 2022, the house owners of the Washington Commanders introduced they had been placing the group up on the market.
In September and October, the group was spiking for “mergers & acquisitions (M&A),” “mergers & acquisitions due diligence,” and “acquisition technique.” ZoomInfo CEO Henry Schuck highlighted on LinkedIn how precious this info can be to these working in M&A.
T-Cellular Knowledge Breaches
On Jan. 19, 2023, T-Cellular revealed that somebody had hacked into their methods and accessed private knowledge affecting 37 million clients.
5 days earlier than the announcement, ZoomInfo Intent tracked spikes for T-Cellular on these matters:
- Cyber Threats
- Cybersecurity
- Cybercrime
- Laptop Hacking
Curiously, it seems that intent spikes aren’t confined to comparatively huge occasions. ZoomInfo Intent registered related safety spikes for T-Cellular in mid-March and early April, and in late April, the firm disclosed one other knowledge breach, this time affecting fewer than 900 clients.
Amazon Layoffs
On Nov. 16, 2022, Amazon confirmed that it was shedding 1000’s of workers. Within the weeks earlier than the announcement, ZoomInfo recorded intent spikes for “layoffs,” “severance pay,” “labor relations,” and “unemployment claims administration.”
Unlock Insights with ZoomInfo Intent
Whether or not you’re employed in cybersecurity, legislation, PR, HR or finance, ZoomInfo has precious intent knowledge that may assist your organization go to market extra successfully. Armed with our intent indicators, you’ll be able to attain out to prospects proper after they want you — and earlier than your opponents.
Able to capitalize in your subsequent huge prospect? We’ve put collectively an explainer for how one can incorporate intent indicators into your gross sales technique.
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