By Isabelle Shee, CFO at GROW and 1/2 of @sheesisters, digital creators specializing in golf and life-style.

As you’ve in all probability heard, TikTok is presently in danger once more for a ban in america. TikTok’s CEO, Shou Zi Chew and 30-plus creators not too long ago flew out to Washington D.C. to talk on behalf of the platform.

Whether or not it’s your major advertising channel or not, the thought will be irritating to creators who’ve invested time and vitality in constructing an viewers and platform on TikTok.

I’m a agency believer that there’s a silver lining to virtually any destructive occasion, and typically we could want a brand new perspective. On that be aware, listed below are 4 methods you’ll be able to pivot from a possible U.S. TikTok ban, however extra importantly, future-proof your social media presence with regards to any platform.

1. Drive Your TikTok Followers To Different Platforms

We should always at all times be driving our followers to our totally different accounts and making curated content material for every platform, however let’s be actual—it is a number of work and typically we wish to have a life outdoors of content material creation.

What many people are responsible of doing is spending all our efforts on one killer reel and posting it on TikTok, Instagram Reels, YouTube Shorts and calling it a day. This can be a nice short-term acquire as a result of the content material will possible get extra eyes on it, nevertheless it has a long-term impact as a result of it doesn’t incentivize followers to comply with your totally different platforms.

This may very well be an excellent wake-up name to start out driving your TikTok followers over to your different platforms akin to Instagram and YouTube Shorts. A method I like to recommend doing that is to run some type of giveaway on TikTok and encourage followers to comply with your different accounts to enter the competition.

2. Use A VPN To Increase Your Viewers Demographic

A U.S. TikTok ban would imply that almost all American customers wouldn’t be capable of entry TikTok anymore. Nevertheless, there are nonetheless nations that haven’t banned TikTok from the general public. Proper now may very well be an awesome alternative to make use of a VPN and develop a world viewers outdoors of america.

A VPN, or digital personal community, is an web encryption connection that hides your IP tackle and bodily location. For instance, in case you’re seeking to develop an viewers in London, you’d flip in your VPN to point out your self connecting from London in order that the algorithm can be extra prone to present your content material for this”native” space. I’ve personally used ExpressVPN, however there are numerous different nice choices like NordVPN and Surfshark, simply to call just a few.

3. Solidify Your Presence Exterior Of Social Media

Maybe it’s an excellent time to start out interested by what life outdoors of social media appears to be like like. If any of our social platforms received wiped away at some point, what would your social imprint be? Would it not appear to be you by no means existed? Or would you continue to have information articles, private web sites or TV appearances that exist outdoors of your social platforms?

It might be time to start out investing in a bigger PR technique and utilizing an up to date marketing strategy that features issues like tv appearances to forestall your self from placing your whole eggs into one basket.

From YouTubers who launched their very own trend traces from the platform to TikTokers who used their social media fame to land film roles, there are lots of methods to make use of social media to launch into different areas for visibility.

4. Maintain Your Eyes Peeled For The Subsequent Video Platform

With all of the destructive press on TikTok, I’ve a sense {that a} new short-form video platform will seem from the woodwork quickly, so hold your eyes and ears open for what may very well be the subsequent TikTok. As we all know, it’s an enormous profit to be early on a booming channel. I’ll be looking out as properly and can share what I discover.

Whereas we all know this information cycle has been exhausting and it’s possible you’ll really feel helpless and uncontrolled, this can be a good reminder to take our energy again to create our personal future. On the finish of the day, we have to see these social platforms as stepping stones for our careers, targets and aspirations. Maintain your head up, we’re all on this collectively.