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So you will have an e book.
However what’s the easiest way to get it in entrance of your dream prospects?
The reply is easy: it is best to create a touchdown web page for it after which drive visitors to it with paid advertisements. Want some inspiration?
Listed below are three superior e book touchdown pages that convert like loopy…
Lead Magnet Ebooks vs. Paid Ebooks
Ebooks can be utilized for 2 totally different functions:
- Producing leads. You can provide your e book away at no cost in change for the potential buyer’s e mail handle. This lets you then promote your services to them by way of e mail.
- Producing income. You may as well promote your e book. Not solely have they got insanely high-profit margins however you may as well set the value a lot greater than individuals sometimes pay for books offered that you simply promote it independently and never on a market like Amazon.
On this article, we’re going to take a look at one lead technology touchdown web page and two gross sales pages.
#1 “Advertising Secrets and techniques Blackbook” by Russel Brunson
Our co-founder Russel Brunson had been constructing on-line companies for no less than a decade previous to launching ClickFunnels again in 2014.
Since then, he has grown ClickFunnels to over 100,000 customers and over $100M in annual income.
Given this monitor document, it’s secure to say that he is aware of a factor or two about advertising and marketing.
He might simply promote his “Advertising Secrets and techniques Blackbook” which options his prime 99 advertising and marketing suggestions. However he determined to make use of it as a lead magnet as an alternative!
Right here’s what you see above the fold on its touchdown web page:
Be aware the:
- Easy headline. It’s actually simply the identify of the e book. It really works as a result of it piques the potential buyer’s curiosity. Who doesn’t need to study advertising and marketing secrets and techniques??
- Subheadline that gives further info. We clarify that the e book contains 99 advertising and marketing secrets and techniques and emphasize that it’s going to vary not simply what you are promoting but in addition your life.
- Decide-in type copy that emphasizes that this e book is FREE., You may assume that it’s apparent to everybody that your lead magnet is free however that’s not at all times the case. That’s why it’s so necessary to emphasise that it’s FREE on its touchdown web page.
Then, as you scroll down, you see this assertion that we use to pique curiosity, present social proof, and reiterate that it is a FREE e book:
Under it you’ll discover the physique copy that begins with Russel pitching the #1 advantage of this e book – you may study what you want to know rapidly after which implement it in what you are promoting.
Under there’s a bit the place Russel emphasizes that this e book can assist you get the outcomes that you’re in search of and offers extra details about what’s included in it.
Then there’s a bit that gives teasers for a number of the advertising and marketing secrets and techniques mentioned within the e book.
Displaying the lock icon subsequent to every teaser is a neat thought if we might say so ourselves – it serves as a reminder that you may unlock these secrets and techniques by getting the e book.
All you want to do is click on on the call-to-action button!
Under this call-to-action button you see the “WAIT! We’re Not Achieved!” subheadline and the teaser record continues.
Breaking apart the teaser record like that helps reinforce that the e book is full of invaluable info.
As you scroll down the teaser record continues:
Then there’s a “Cherry Picked Simply For You” subheadline that reiterates the concept these are Russel’s most precious advertising and marketing suggestions.
The copy beneath the subheadline reinforces it – this isn’t some random stuff, these are the best-of-the-best, highest-impact advertising and marketing and gross sales methods.
Then there’s the ultimate call-to-action button – observe how its copy is tremendous particular and emphasizes that this e book is FREE.
Key Takeaways
Promote Your Free E-book Like It’s a Paid Product
You may assume that our “Advertising Secrets and techniques Blackbook” touchdown web page is overkill. Why put a lot effort into one thing that we’re making a gift of at no cost?
However lead magnet touchdown pages which can be indistinguishable from gross sales pages convert the perfect.
Any such lead magnet touchdown web page can assist you improve the perceived worth of your e book, pique potential prospects’ curiosity, and get them excited in regards to the provide.
And the e book is free implies that they don’t have something to lose by downloading it!
We advocate experimenting with this method – it could actually provide help to drastically improve your conversion charge.
Pique the Potential Buyer’s Curiosity
One of the widespread errors that we see individuals make on their lead magnet touchdown pages is giving all the pieces away on the touchdown web page itself.
They inform the potential buyer what the e book is about in a manner that makes them lose curiosity.
If the potential buyer believes that they already know what the important thing message of your e book is, why would they obtain it?
That is the precise reverse of what you need to be doing – you want to pique the potential buyer’s curiosity in order that they’d need to obtain the e book simply to see what it’s all about!
Take a look at how we’re interesting to curiosity on this touchdown web page:
Take into consideration how one can implement all this by yourself touchdown web page to pique the potential buyer’s curiosity.
#2 “Designing Net Functions” by Nathan Barry
Nathan Barry is greatest generally known as the founding father of the wildly profitable e mail advertising and marketing firm ConvertKit.
Nonetheless, he first made a reputation for himself within the entrepreneurial neighborhood by documenting the method of publishing a number of ebooks.
“Designing Net Functions”, which Nathan sells to today, was the second e book he printed. Let’s check out its gross sales web page.
Right here’s what you see above the fold:
Be aware the:
- Easy headline that conveys crucial advantage of this e book.
- Copy that defines the issue and offers the answer.
- Social proof within the type of a buyer testimonial.
Having two call-to-action buttons above the fold is mostly thought of to be a nasty observe however on this case, it is sensible.
It’s possible that the potential buyer already trusts Nathan as a consequence of his repute and due to this fact could be prepared to purchase.
And in the event that they need to study extra in regards to the provide, they’ll do this by scrolling down or clicking on the “Be taught Extra” button.
As you scroll down you discover a brief rationalization of the distinction between designing software program and designing web sites:
Then Nathan begins setting expectations.
You may count on to learn to design an utility movement:
And tips on how to comply with a design course of that lets you take an thought from the preliminary sketch to a cultured interface:
Then he provides you the choice to obtain a free pattern part in change in your e mail handle:
The ebook additionally contains interviews with numerous consultants:
Nathan himself is an skilled and makes use of his bio to ascertain his credibility:
Under the bio there’s a visible breakdown of what’s included within the “Full Package deal” which prices $249:
This visible breakdown is adopted by an in depth breakdown of this package deal:
Then there’s a visible breakdown of what’s included within the “E-book + Movies” package deal which prices $99.
This visible breakdown can be adopted by an in depth breakdown:
After which there’s the ultimate and essentially the most reasonably priced “E-book Solely” package deal that solely prices $39:
It’s adopted by an FAQ part that ends with a “View the packages” call-to-action button:
Key Takeaway
Nathan’s nice innovation with this e book was flipping the order wherein the packages have been offered.
Usually, on gross sales pages for merchandise with a number of pricing packages, the packages are listed in ascending order from essentially the most reasonably priced one to the costliest one.
That is what Nathan did along with his first e book referred to as “The App Design Handbook” which resulted in these gross sales percentages per package deal:
- The E-book: 49%
- The E-book + Movies: 32%
- The Full Package deal: 19%
However with “Designing Stunning Net Functions” he determined to record packages in descending order from the costliest one to essentially the most reasonably priced one which resulted in these gross sales percentages per package deal:
- The E-book: 50%
- The E-book + Movies: 21%
- The Full Package deal: 28%
“Gross sales of simply the ebook stayed pretty fixed, however purchases of the center package deal decreased, and purchases of the best package deal elevated. Remember that I made an additional $150 from each buyer I satisfied to maneuver from the center package deal to the best,” Nathan defined.
He launched this e book round a decade in the past, so the chances possible modified since then, however provided that he nonetheless makes use of this method to today we will in all probability safely assume that it nonetheless works.
We advocate experimenting with this concept by yourself e book gross sales web page if you’re providing a number of pricing packages.
#3 “Authority” by Nathan Barry
Nathan’s final e book is named “Authority”.
In it, he breaks down his technique of writing an e book, constructing an e mail record for it, and launching it. He nonetheless sells it to today.
Let’s check out its gross sales web page. Right here’s what you see above the fold:
Be aware how Nathan takes a special method right here than he did with “Designing Stunning Net Functions”.
As an alternative of immediately emphasizing the primary advantage of this e book within the headline, he takes an oblique method to handle the most typical objection – “authors can’t generate income”.
And within the subheadline he shoots down two extra widespread objections – “you want to be well-known” and “you want to have an enormous on-line following”.
He then instantly establishes his credibility by sharing that in lower than a yr he made $150,000 from self-published books.
Then he reassures the potential buyer that different individuals have made far more than that and that these tales aren’t simply flukes.
Lastly, he offers social proof within the type of a buyer testimonial, then provides the potential buyer the choice to leap straight to pricing packages.
That is adopted by reiterating the #1 advantage of this e book and discussing the extra advantages.
Publishing a ebook cannot solely make you some huge cash immediately but in addition offers numerous profitable alternatives!
Then Nathan addresses one other widespread objection and offers reassurance.
Folks usually have an thought for a ebook however really writing it would appear to be an insurmountable problem.
It would even be that the potential buyer has already tried it a number of occasions and failed.
That’s why offering reassurance is sensible!
Then Nathan addresses one other widespread objection and offers reassurance that the potential buyer can write a ebook even when they don’t seem to be a subject skilled within the conventional sense.
Then he addresses yet one more widespread objection and offers social proof.
No, it’s not simply one thing that labored for him, he has 14 case research that present how different individuals used the identical technique to jot down, publish, and launch their ebooks.
They generated over $230,000 in complete income!
Then he addresses yet one more objection. What if the potential buyer doesn’t have a web-based following?
Properly, they’ll construct one, there’s a course of for that!
That is adopted by extra social proof within the type of a buyer testimonial:
Under there’s the choice to obtain a free chapter:
Then there’s Nathan’s bio which he makes use of to ascertain his credibility:
After which we get to pricing packages.
This time they aren’t listed in both descending or ascending order – it’s the center package deal that’s offered first.
Right here’s the visible breakdown of “The Full Digital Version” package deal which prices $199.
It’s adopted by a breakdown of assets included on this package deal:
Then there’s extra social proof within the type of a buyer testimonial:
Then there’s a breakdown of video content material included on this package deal:
Then there’s the “Technique Version” which prices $499 and features a private, one-on-one evaluate of your launch plan:
It’s adopted by essentially the most reasonably priced package deal – “The Digital Version” which prices simply $39.
Then there’s the FAQ part:
Adopted by a pricing desk:
Then the gross sales web page ends with one other buyer testimonial:
Key Takeaways
Your Personal Outcomes Are the Finest Social Proof
The entire idea of getting cash with an e book that teaches different individuals tips on how to generate income with ebooks is broadly seen as getting wealthy fast cringe. So how did Nathan pull it off?
The reply is easy: he had a monitor document of writing, publishing, and launching wildly profitable ebooks.
Say, the beforehand mentioned “Designing Stunning Net Functions” e book generated over $50,000 in income in only one month, which is insane.
And in his first yr of publishing ebooks, he revamped $150,000 whereas documenting your entire course of on his weblog.
So it shouldn’t be shocking that folks have been tremendous enthusiastic about “Authority” – they needed to study the method behind his successes!
We advocate utilizing this method if you wish to be taken severely within the “generate income on-line” area of interest:
Publicly doc your journey, show that you may get outcomes, and then publish an e book educating different individuals tips on how to replicate your success.
Create Pricing Packages Utilizing Textual content, Audio, and Video Codecs
“The Full Version” package deal contains:
- The ebook is in PDF, ePub, and Mobi codecs
- The audio ebook
- 14 case research from profitable “Authority” authors
- Photoshop ebook cowl templates
- 90-day launch plan
- 9 video tutorials
- 11 skilled interviews
Don’t restrict your self to simply textual content when publishing an e book. Use textual content, audio, and video content material to create pricing packages!
Tackle the Most Frequent Objections + Present Reassurance
The physique copy of the “Authority” gross sales web page primarily consists of Nathan:
- Taking pictures down the most typical objections one after the other.
- Reassuring the potential buyer that they can also write, publish, and launch an e book.
This method is sensible when your e book addresses an issue that could be related to destructive feelings – lack of self-confidence, the sensation of disgrace, experiences of failure, and so forth.
On this case, it’s possible that the potential buyer doesn’t really feel assured that they’ll write an e book, both as a result of they don’t know tips on how to see it by means of to completion or as a result of they’ve already tried and failed.
So it is sensible to concentrate on addressing all that and offering reassurance that they’ll do it.
Think about using an identical method in case your e book offers with issues reminiscent of reducing weight, studying a brand new ability, beginning a enterprise, and so forth.
Need Russel To Present You How To Construct Your First Gross sales Funnel?
Touchdown pages are extraordinarily necessary. However you realize what’s much more necessary? Gross sales funnels!
You want a system for changing potential prospects into leads, leads into paying prospects, and paying prospects into repeat prospects. And that’s what gross sales funnels are all about!
However let’s maintain it actual:
Creating one from scratch can appear to be a frightening process.
That’s why we created our 5 Day Problem the place Russel walks you thru it step-by-step.
You’ll learn to:
- Generate limitless leads.
- Create your first lead magnet.
- Construct your first gross sales funnel.
- Create a easy 6-email follow-up sequence.
- And launch your funnel!
…in simply 5 days.
So don’t hesitate.
Be part of our 5 Day Problem in the present day. It’s fully free!
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