Manually executing your chilly outreach campaigns can usually hinder outcomes as a consequence of low productiveness or lack of time. This results in an elevated danger of lacking income targets and lowered gross sales. 

A easy resolution to this downside is to make use of electronic mail sequence software program. This lets you focus your efforts extra on closing offers with minimal effort.

On this weblog, we have now compiled one of the best electronic mail sequence software program that solves all of your follow-up issues by participating with prospects at a number of levels.

17 Finest E mail Sequence Software program In 2023

1. Saleshandy

Saleshandy is an electronic mail sequence software program that allows you to create profitable electronic mail sequences. It helps you scale your gross sales outreach efficiency.

Saleshandy’s electronic mail sequences assist you to totally automate prospect nurturing, qualifying leads, reserving extra conferences, and finally closing extra offers sooner. It helps you personalize every message, schedule your campaigns, and observe each element.

It’s also possible to guarantee a excessive electronic mail deliverability fee with sequence automation on Saleshandy. It sends human-like emails to stop spam filters and assist ship to the goal inboxes. 

Saleshandy permits the consumer to confirm the prospect’s electronic mail addresses earlier than sending the e-mail, and this manner, you possibly can shortly cut back the bounce fee.

Being among the finest electronic mail sequence software program, it is possible for you to to set condition-based and time-based triggers to schedule your follow-up electronic mail sequences.

1. Time-based triggers: This lets you ship follow-up emails at a selected time, i.e., after 2 days, after 5 days, and many others.
2. Situation-based triggers: This lets you ship follow-up emails primarily based on the recipient’s habits to your earlier electronic mail.
   • Not Opened – When the consumer has not opened the e-mail.
   • Not Replied – When the consumer has opened the e-mail however has not replied.
   • Been despatched – Will probably be despatched to all recipients no matter receiving, opening, or replying to the e-mail.

Watch the under video to create and ship electronic mail sequences from Saleshandy.

Key options of Saleshandy

1. Personalised E mail Sequence

With Saleshandy, now you can construct and automate extremely customized chilly electronic mail sequences to spend extra time speaking to your prospects. You may ship emails to as much as 5000 contacts in a day. Each step in your electronic mail sequence is able to A/Z testing, sure this implies you possibly can add as much as 26 variants for higher testing. 

2. Automated Comply with-ups

This comply with up electronic mail software program helps you to add condition-based and time-based follow-ups as much as a number of levels. Well timed and constant follow-ups on Saleshandy can enhance your responses by 40%. One other smartest thing is that it is possible for you to to schedule your follow-ups in accordance with the prospect’s time zone.

3. Spintax

The spintax function permits you to ‘spin’ the content material of your electronic mail so as to add extra selection (spintax variants are added by the consumer). Typically, similar emails get flagged by E mail Service Suppliers, so with this function, you may as well cut back the probabilities of touchdown within the spam folder.

4. E mail Attachment

The electronic mail attachment function permits you to connect a number of paperwork in your chilly electronic mail outreach. You may simply add paperwork in numerous codecs (video, picture, paperwork). This function helps to maintain the deliverability intact, as sharing a doc is far safer than sharing hyperlinks. 

5. E mail Heat-up

Saleshandy’s electronic mail warm-up function will help you develop your repute and enhance your electronic mail deliverability fee. Interacting with a community of secure inboxes, it enhances your repute earlier than launching an electronic mail sequence. Heat-up begins by sending small quantities of customized emails, step by step enhancing deliverability.

6. Customized E mail Templates

You may create and save a number of electronic mail templates on Saleshandy, accessible utilizing customized, two-key shortcuts. Utilizing template analytics, you possibly can observe the best-performing templates in your outreach campaigns and preserve enhancing your playbook.

6. Advance Efficiency Stories

With a complicated analytics dashboard, you possibly can simply observe electronic mail bounce fee, open electronic mail fee, and the response fee for each sequence. This information could be exported to your CRM software program or on Excel spreadsheets. It may be used to enhance your electronic mail sequences additional.

Saleshandy simply syncs with CRM like Salesforce, HubSpot, Pipedrive, and plenty of extra by way of Zapier webhook integrations.

Advertvanced Options of Saleshandy

Saleshandy additionally provides superior options to get you essentially the most out of your gross sales electronic mail sequences.

Professionals’ opinions about Saleshandy

Saleshandy is trusted by 24K professionals from IT Providers, SaaS, Advertising Companies, and different industries.

It retains your pipeline continually full of latest prospects and by no means slows down your outreach efforts. Consequently, your lead pool stays recent, and you may convert them into paying prospects.

Product Ranking:

• Capterra – 4.5/5⭐ (122 opinions)
• G2 – 4.7/5⭐ (522 opinions)

Pricing Plans:

• Outreach Primary – $27/Month
  • 2,500 E mail Verification Credit

• Outreach Professional – $79/Month
  • Limitless E mail Accounts
  • Limitless Group Members
  • 25,000 Complete Prospects
  • 125,000 Month-to-month Emails
  • 10,000 E mail Verification Credit

• Outreach Scale – $150/Month
  • Limitless E mail Accounts
  • Limitless Group Members
  • 50,000 Complete Prospects
  • 250,000 Month-to-month Emails
  • 20,000 E mail Verification Credit

• Customized plan
  • Limitless E mail Accounts
  • Limitless Group Members
  • Increased whole Prospects Restrict
  • Increased Month-to-month Emails Restrict
  • Increased E mail Verification

2. Yesware

Yesware is one other electronic mail sequencing software program that may enable you schedule electronic mail units for a later stage. Of their premium plan, you may be enabled with Campaigns and Group template sharing & reporting as properly.

Key Options:

• Get a notification when prospects open your electronic mail
• Simple-to-use electronic mail templates and template experiences
• E mail monitoring and engagement experiences monitoring progress with prospects

Product Ranking:

• Capterra – 4.3/5⭐
• G2 – 4.4/5⭐

Worth:

• Professional – $15/month/consumer
• Premium $35/month/consumer
• Enterprise – $65/month/consumer
• 14-day free trial accessible

3. Gmelius

Gmelius is an electronic mail follow-up software program that may enable you rework Gmail into your organization’s workspace. It’s a light-weight buyer relationship administration (CRM) system that may allow your Gmail with productiveness. It additionally provides you the shopper engagement information after you ship an electronic mail marketing campaign

Key Options:

• Pre-built electronic mail templates
• Helps integration with Google workspace, Trello, Slack, Loom, and many others.
• Get real-time notifications when somebody opens your electronic mail

Product Ranking:

• Capterra – 4.7/5⭐
• G2 – 4.4/5⭐

Worth:

• Plus – $15/month/consumer
• Progress – $29/month/consumer
• Professional – $69/month/consumer
• 7 day free trial accessible

4. Gmass

Because the title suggests, Gmass is a mass emailing device that may assist you to simply schedule emails, ship out mass emails, and mail merge campaigns. On the similar worth, it additionally supplies electronic mail analytics and electronic mail monitoring with no Gmass signal on the e-mail footer.

Key Options:

• Computerized follow-ups
• E mail scheduling
• Superior marketing campaign experiences

Product Ranking:

• Capterra – 4.3/5⭐
• G2 – 4.7/5⭐

Worth:

• For Particular person
  • Commonplace mannequin: $19.95/ per thirty days
  • Premium mannequin: $29.95/per thirty days
• For Group
• 30 days free trial accessible

Additionally learn: Finest Gmass Various 2022.

5. MixMax

MixMax is a follow-up electronic mail software program that may improve your electronic mail engagement together with your prospects and purchasers. To extend the e-mail response fee, it permits you to ship customized electronic mail sequences to a gaggle of contact in addition to one-to-one out of your Gmail.

This electronic mail marketing campaign software program supplies a efficiency report of every sequence you create. The engagement insights information similar to electronic mail despatched, open charges, hyperlink clicked, replied, bounced, and attachment efficiency will assist you understand what’s working properly.

Key Options:

• E mail open and click on monitoring
• E mail scheduling
• Customizable electronic mail templates
• Integrates with Salesforce, Pipedrive, Slack, Dropbox

Product Ranking:

• Capterra – 4.5/5⭐
• G2 – 4.6/5⭐

Worth:

• Free Plan – $0 per consumer per thirty days
• Starter – $9 per consumer per thirty days
• SMB – $24 per consumer per thirty days
• Progress – $49 per consumer per thirty days
• Enterprise – Session required

6. Woodpecker

Woodpecker is beneficial as an electronic mail sequence software program because it permits you to ship chilly emails & follow-ups routinely. It additionally permits you with human-like sending and customized electronic mail outreach campaigns with reply detection on the similar worth.

Key Options:

• Actual-time electronic mail verification
• Detailed marketing campaign experiences
• A/B testing
• Open and click on charges

Product Ranking:

• Capterra – 4.4/5⭐
• G2 – 4.8/5⭐

Worth:

• $40/month/per slot (Billed Yearly)
• 7-day free trial or 50 emails trial accessible

7. Lemlist

Lemlist is an electronic mail sequence software program designed for startups, advertising and marketing businesses, and outbound gross sales groups. You may create and ship automated outreach emails in a number of levels primarily based on numerous predefined situations to get extra responses. 

With Lemlist you possibly can ship follow-up sequence emails on the identical thread or create a brand new one with a novel topic line. 

Key Options:

• E mail warm-up
• Helps integration with Google Sheets, Salesforce, HubSpot
• A/B testing
• Detailed report of electronic mail sequences

Product Ranking:

• Capterra – 4.6/5⭐
• G2 – 4.3/5⭐

Worth:

• E mail outreach- $50 (Billed Yearly)
• Gross sales engagement- $83 (Billed Yearly)
• 14-day free trial accessible

8. Overloop

Overloop is a gross sales electronic mail sequencing software program to extend your outbound gross sales productiveness. It lets you ship customized chilly electronic mail campaigns with multi-stage follow-up sequences. Together with electronic mail sequences, you possibly can create taskers and chilly name your leads. 

Overloop connects with Gmail, GSuite, Workplace 365, Microsoft Change, and different SMTP/IMAP servers. You may seamlessly combine your favourite CRM instruments similar to Salesforce, HubSpot, Pipedrive, Zoho, and extra.

Key Options:

• E mail personalization utilizing mail merge
• Actual-time electronic mail monitoring
• Integrates with Slack, Zapier, Trello

Product Ranking:

• Capterra – 4/5⭐
• G2 – 4.2/5⭐

Worth:

• $82/month/consumer (Billed Yearly)
• 14-day free trial accessible

9. Snov.io

Snov.io is an electronic mail sequence software program supreme for gross sales and advertising and marketing groups. Snov.io helps you discover a prospect’s electronic mail handle, and ship a chilly electronic mail drip marketing campaign with continuous follow-up electronic mail sequences primarily based on behavioral triggers. You should use a drag-and-drop marketing campaign builder to create your electronic mail sequences.

Snov integrates CRM and productiveness instruments similar to — Pipedrive, Hubspot, Zoho, Zapier, Calendly, Asana, Trello, and extra.

Key Options:

• Automated electronic mail sequences
• E mail scheduling
• E mail monitoring
• Helps A/B testing

Product Ranking:

• Capterra – 4.6/5⭐
• G2 – 4.5/5⭐

Worth:

• Trial $0 (free plan)
• S – $33/month (Billed Yearly)
• M – $83/month (Billed Yearly)
• L – $158/month (Billed Yearly)
• XL – $308/month (Billed Yearly)
• XXL – $615/month (Billed Yearly)

10. Followup.cc

Followup.cc because the title suggests is an electronic mail follow-up software program. It’s recognized for growing electronic mail productiveness by organising reminders that may present up on the high of your inbox reminding you of every process that it’s good to full by the point.

One can ship an electronic mail sequence utilizing an auto follow-up function and set triggers with Gmail solely. You wouldn’t be capable to schedule your emails in a sequence for those who haven’t downloaded their chrome extension.

Key Options:

• Schedule computerized follow-ups
• E mail monitoring
• Detailed analytics of the marketing campaign

Product Ranking:

• Capterra – 4.5/5⭐
• G2 – 4.8/5⭐

Worth:

• Starter – $18/month-to-month (Billed Yearly)
• Skilled – $29/month-to-month (Billed Yearly)
• Salesforce addition – $40/month-to-month (Billed Yearly)
• 14-day free trial accessible

11. Mailshake

Though Mailshake is usually common for its chilly emailing it additionally supplies an electronic mail sequencing function. Mailshake has a distinct means of offering this function. They’ve link-based triggers, the place you possibly can observe who clicked your hyperlink and accordingly the follow-up can be despatched. It won’t ship an automatic follow-up to auto-responders, those that reply, or those that click on on the unsubscribe hyperlink.

Key Options:

• E mail writing help with AI
• Detailed report of every marketing campaign
• Integrates with CRM software program
• Mail merge

Product Ranking:

• Capterra – 4.7/5⭐
• G2 – 4.7/5⭐

Worth:

• E mail outreach- $58/month (Billed Yearly)
• Gross sales engagement- $83/month (Billed Yearly)
• No free trial is on the market

12. Klenty

Klenty is a gross sales prospecting automation device that may enable you ship automated follow-ups to emails. It’s popularly recognized for its options that assist you to discover prospects, outreach, and follow-up on a big scale. It integrates instantly with CRMs like Salesforce, Pipedrive, Hubspot, and many others that will help you execute customized workflows.

Key Options:

• Mail merge
• Get superior experiences of the e-mail marketing campaign
• Integrates with Freshsales, Hubspot, Pipedrive, and Zoho

Product Ranking:

• Capterra – 4.8/5⭐
• G2 – 4.6/5⭐

Worth:

• Startup – $35/month/consumer (Billed Yearly)
• Progress – $60/month/consumer (Billed Yearly)
• Enterprise – $100/month/consumer (Billed Yearly)
• 14-day free trial accessible

13. Rebump

Rebump describes the first electronic mail as “authentic electronic mail” and the follow-ups as “bumps”. So with every bump, you improve your probabilities of getting a reply. This device is solely made for electronic mail sequencing however at 12 $ per thirty days, they allow you with information in your recipient’s engagement.

Key Options:

• Automated follow-ups
• Customized merge fields
• E mail monitoring

Product Ranking:

• Capterra – 4.7/5⭐
• G2 – 3.6/5⭐

Worth:

• Limitless- $5/month-to-month (Billed Yearly)
• Limitless plus- $12/ month (Billed Yearly)
• Limitless premium- $19/ month (Billed Yearly)
• 14-day free trial accessible

14. Immediately.ai

Immediately.ai is an electronic mail sequence software program that permits customers to scale and optimize their electronic mail campaigns. With this device, you possibly can create a number of electronic mail sequences with a limiteless variety of steps that features A to Z testing. You may select the times, occasions, and frequencies to fit your electronic mail sequence one of the best. 

Key Options:

• Automated electronic mail sequences
• Limitless inboxes
• AI-powered tech 
• Limitless warm-up 
• E mail analytics 
• Lead database

Product Ranking:

• Capterra – No opinions discovered as a result of it’s nonetheless a comparatively new software program
• G2 – 4.8/5⭐

Worth:

• Progress $37 per thirty days 
• Hypergrowth $97 per thirty days 
• Subsequent stage – Customized pricing 
• Free trial accessible (period not specified)

15. Smartlead.ai

Smartlead.ai is a superb electronic mail sequence device that has quite a lot of AI-powered options. The device permits you to arrange customized conditional email-sending triggers. All your sequences for every area could be considered in a grasp inbox. Past that, you possibly can arrange a multichannel (Twitter, LinkedIn, WhatsApp, and many others) sequence as properly if wanted.

Key Options:

• Limitless variety of inboxes 
• Auto-rotate electronic mail content material between completely different inboxes 
• AI personalization 
• AI warm-ups 
• Conditional electronic mail sending triggers 
• Marketing campaign analytics 
• Multichannel outreach

Product Ranking:

• Capterra – No opinions discovered as this can be a comparatively new product 
• G2 – 4.9/5⭐

Worth:

• Primary plan $24 per thirty days 
• Common plan $57 per thirty days
• Professional plan $78 per thirty days 
• Customized plan – session required
• 14-day free trial accessible

16. Outreach.io

Outreach.io is a multi-channel gross sales sequence software program. This gross sales electronic mail software program permits gross sales reps to set auto or handbook emails within the sequences. The auto emails are delivered as per the sequence situations.

Whereas within the handbook,  a process is created the place SDRs can individually edit and ship customized emails. To empower gross sales reps to make data-driven selections, it supplies electronic mail sequence efficiency experiences with — electronic mail delivered, open, clicked, replies (constructive, detrimental), bounce, and opt-out.

Key Options:

• Automated Comply with-ups
• Integrates with CRM software program
• Detailed report of sequences

Product Ranking:

• Capterra – 4.5/5⭐
• G2 – 4.3/5⭐

Worth:

It is advisable request a demo to seek out out their pricing.

17. HubSpot

HubSpot gross sales automation electronic mail sequencing helps you retain your gross sales prospecting on autopilot. You may create a multi-stage electronic mail sequence to nurture your prospects and convert chilly leads into heat. The device lets you arrange your gross sales outreach workflow, create a tasker, add name logs, and observe emails and paperwork. Marketing campaign analytics helps you make a data-driven resolution and shut offers sooner.

Hubspot gross sales automation work with Gmail, G Suite, and Outlook or Workplace 365 for Home windows. You may combine it with Salesforce and different productiveness instruments for seamless conversations with prospects and leads.

Key Options:

• Automate your complete electronic mail sequence
• E mail templates
• E mail monitoring

Product Ranking:

• Capterra – 4.5/5⭐
• G2 – 4.4/5⭐

Worth:

• For people and small groups
  • Free instruments $0 
  • Starter CRM $29.97 per thirty days 
  • Skilled $450 per thirty days

Advantages of E mail Sequence Automation

It’s reported that firms that arrange electronic mail sequences report higher acquisition of latest leads and buyer retention. The important thing to shedding prospects at essential factors within the shopping for cycle is strategically organising your electronic mail sequences. Allow us to perceive its advantages now:

1. Simply Automate

One of many greatest advantages of electronic mail sequence is that it’s automated and works its magic by itself. You may set particular standards to set off additional emails within the sequence.

2. Lead Nurturing

After getting collected the prospects’ electronic mail IDs, it’s essential to nurture them. Your electronic mail sequence nurtures your leads by offering them with useful data and sources. If these emails are related and interesting to them, they’re extra more likely to convert when approached by your gross sales crew.

3. Enhance Model Consciousness

By sending useful and related emails out of your automated electronic mail sequence on the proper time, your target market will turn out to be conscious and conversant in your corporation and the answer you can supply. This helps in growing model consciousness.

4. Saves Time

With an automatic electronic mail sequence, it can save you quite a lot of time. Instruments like Saleshandy takes care of those repetitive duties so that you and your crew can give attention to different vital duties. Within the background, well timed follow-ups and lead nurturing will happen.

5. Increase Enterprise Income

A profitable lead nurturing system could be applied with an electronic mail sequence. It dramatically will increase conversion charges and boosts enterprise income.

Continuously Requested Questions (FAQs)

1. What’s an electronic mail sequence?

E mail sequences are a collection of automated emails despatched to prospects or prospects primarily based on a timeframe or occasion set off.

You may automate this course of with the assistance of electronic mail sequence software program.

2. How do I create an electronic mail sequence?

You may create an electronic mail sequence utilizing these 6 steps.

Step 1: Determine the aim of the sequence.

Step 2: Determine what is going to set off the sequence.

Step 3: Determine the variety of emails and the period of the sequence.

Step 4: Write the emails for the sequence.

Step 5: Arrange the automation utilizing electronic mail sequence software program.

Step 6: Take a look at the sequence.

3. What are the advantages of electronic mail sequences?

E mail sequences assist your corporation within the following methods:

• By automating electronic mail sequences, you possibly can ship focused emails on the proper time, which ends up in higher conversion charges.
• Sustaining relationships with present purchasers is less complicated with it.
• It helps reengage inactive customers.
• With it, you possibly can perceive your customers’ journey and ship customized emails to maneuver prospects via the product lifecycle.

4. What to search for in electronic mail sequence software program?

Your device should have:

• Personalization: It is among the essential elements that it is best to take into account. Since you may be sending emails to a big viewers, the e-mail shouldn’t sound robotic. Personalization is what will get you a greater engagement fee.
• Automation: Your device ought to be capable to cut back your workload and deal with time-consuming duties. It’s best to go for an electronic mail sequence software program that gives fascinating automation and reduces your burden.
• Integration with CRM software program: Updating your prospect’s information manually in CRM is a tedious process. Therefore it’s best to have software program that simply integrates with CRM software program. 

• E mail scheduling: Reaching the best prospect’s inbox on the proper time is important to get higher engagement. To beat this your electronic mail sequence device ought to be capable to schedule emails in accordance with the prospect’s time zone.
• E mail deliverability: Your electronic mail will solely get higher conversions if they’re landed within the goal inbox. The e-mail goes via completely different filters designed by numerous electronic mail service suppliers, like spam, content material, and many others. It’s best to search for electronic mail sequence software program that may get via these filters and land your electronic mail within the inbox.

Saleshandy takes care of all these elements, and therefore it’s thought of among the finest chilly electronic mail sequence software program. You may try this device and its unique options by choosing a 7-day free trial.

5. Can I create electronic mail sequences in Gmail or Outlook with out utilizing exterior instruments?

The brief reply isn’t any, you possibly can’t. Gmail or Outlook don’t have built-in electronic mail sequencing options. Whilst you can ship similar emails to a listing of prospects utilizing the BCC technique, sending multi-step emails to particular person recipients just isn’t potential. 

It’s higher to make use of electronic mail sequence instruments like Saleshandy that enable automation and a number of steps with customizations for every prospect.

Conclusion

These have been the checklist of greatest electronic mail software program instruments and methods to automate responses with sequences and perceive why one wants an electronic mail sequence software program.