In at this time’s quickly altering world, small enterprise house owners should continuously adapt their advertising and marketing methods to remain aggressive. One highly effective instrument that’s confirmed extremely efficient is video advertising and marketing.

I’ve seen unimaginable outcomes utilizing video advertising and marketing, and I’ve been encouraging extra small companies to attempt it, too (for instance, take heed to my 2022 podcast, Demystifying TikTok). In the event you haven’t already embraced this pattern, now’s the proper time to start out.

On this article, I’ll discover 12 compelling explanation why your small enterprise ought to use video advertising and marketing. And keep tuned all month lengthy as I’ll dive deeper into this matter in future weblog posts!

12 Causes to Use Video Advertising and marketing

There are numerous explanation why small companies ought to make the most of video advertising and marketing, and I’ve compiled a few of my favorites beneath. By incorporating these methods, you possibly can unlock the potential of video advertising and marketing to assist your enterprise thrive within the digital age. Let’s dive into the highest 12 causes to make use of video advertising and marketing in your small enterprise!

1. Demand for video is growing.

Video consumption continues to develop, with folks watching extra movies on-line than ever. In accordance with Statistica, over 3 billion web customers streamed or downloaded movies at the very least as soon as monthly in 2022. The growing demand for video content material means small companies ought to adapt and incorporate movies into their advertising and marketing methods. By doing so, they’ll higher interact with their viewers, supply dynamic content material, and keep forward of the competitors.

2. Video attracts consideration and new prospects.

Capturing your viewers’s consideration might be difficult in a world saturated with info. Video is a wonderful technique to seize their consideration and make an enduring impression. Excessive-quality, participating movies can pique curiosity, encourage social media sharing, and draw new prospects to your enterprise. 93% of entrepreneurs say they’ve landed a brand new buyer by way of a video on social media.

3. Video encourages social shares.

Social media platforms like Fb, Instagram, and Twitter have turn out to be important channels for small companies. In accordance with Market Splash, video content material on social media generates 1200% extra shares than textual content and picture content material mixed. By creating participating video content material, you possibly can leverage the facility of social media to broaden your viewers and achieve new prospects.

4. Video boosts conversions and gross sales.

Video content material is just not solely participating, but it surely’s additionally extremely efficient at driving conversions and gross sales. In accordance with 2021 analysis from Wyzowl, 78% of entrepreneurs really feel that movies have straight elevated gross sales for his or her enterprise. By incorporating video into your advertising and marketing technique, you can provide potential prospects a greater understanding of your services or products, growing the chance of buying.

5. Video is nice for educating your viewers.

Video is right for explaining advanced ideas or demonstrating product options, and 96% of individuals depend on movies to find out about services and products. By educating your viewers by way of video, you possibly can assist them make knowledgeable selections whereas positioning your model as an knowledgeable in your area. 

6. Video builds belief.

Belief is important for fostering long-lasting relationships along with your prospects. Excessive-quality, genuine video content material may also help construct credibility and belief along with your viewers, growing model loyalty and buyer retention. 57% of customers say that movies give them extra confidence to buy on-line, highlighting the significance of utilizing video content material to ascertain belief.

7. Video appeals to cell customers.

About 90% of customers use their cell units to look at video content material. With cell web utilization surpassing desktop utilization, optimizing your advertising and marketing efforts for cell viewing is essential. Video is well consumed on smartphones and tablets, making it a beautiful choice for reaching on-the-go prospects. 

8. Video helps search engine marketing.

Search engines like google and yahoo love video content material as a result of it signifies a high-quality, participating person expertise. 86% of video entrepreneurs say it has helped increase web site visitors. Additional, 80% say that video elevated dwell time on their web site. By incorporating video into your web site and advertising and marketing technique, you possibly can enhance your search engine rating, making it simpler for potential prospects to seek out your enterprise on-line. 

9. Video brings a excessive ROI.

Though creating high-quality video content material might be an funding, it sometimes pays off. In accordance with Animoto analysis, 88% of entrepreneurs are happy with the return on funding (ROI) they get from their video advertising and marketing efforts on social media. By incorporating video into your advertising and marketing technique, you possibly can maximize your ROI and obtain higher outcomes than relying solely on conventional advertising and marketing strategies.

10. Video engages patrons.

Video is a wonderful instrument for participating potential prospects all through the customer’s journey. From elevating consciousness to driving conversions, video can information prospects towards buying. In accordance with analysis, 90% of customers say that product movies are useful within the decision-making course of, demonstrating video’s energy in participating and persuading potential prospects.

11. Movies assist you attain a youthful viewers (Millennials, Gen Z).

Youthful generations have grown up with expertise and usually tend to eat video content material. Incorporating video into your advertising and marketing technique will attraction to Millennials and Gen Z, fostering model loyalty and future development. Over 9 out of ten US customers between 12 and 44 are digital viewers, and 97.8% of web customers between 18-24 take into account themselves digital video viewers.

12. Video helps you inform your story.

Each enterprise has a singular story, and video is a wonderful medium for sharing it. Utilizing video to convey your model’s values, mission, and character, you possibly can create an emotional connection along with your viewers and foster long-lasting buyer relationships. 84% of individuals say they’ve been satisfied to purchase a services or products by watching a model’s video, which reveals the potential of storytelling by way of video content material.

Keep Tuned for Extra About Video Advertising and marketing for Small Enterprise 

In abstract, there are quite a few advantages to utilizing video advertising and marketing in your small enterprise. From growing demand and attracting new prospects to participating patrons and reaching youthful audiences, video advertising and marketing can considerably increase your advertising and marketing efforts. As I proceed to discover the facility of video advertising and marketing all through the month, I hope you’ll be impressed to embrace this versatile and fascinating medium to develop and improve your small enterprise. Keep tuned for extra invaluable insights and ideas in my upcoming weblog posts. And in case you can’t wait and need to be taught extra about video and different social promoting methods RIGHT NOW, head over and be a part of my on-line Social Media Promoting course!