Skilled occasions can generate a great deal of alternatives in a really brief interval. However it’s crucial to behave quick so your heat leads don’t calm down. 

We’ve put collectively an inventory of the ten most necessary post-event priorities that will help you flip attendees into prospects and clients. Right here’s what to concentrate on when you’re again within the workplace, and the way ZoomInfo may help:  

1. Maintain Your Finger on the Pulse of Fascinating Accounts.

Arrange information alerts in Salesforce for firms you linked with on the occasion to remain up-to-date on data that will assist you to land a deal.

2. Monitor Intent Spikes for Sizzling Matters.

Whether or not they’re speaking about synthetic intelligence, new advertising and marketing instruments, or hiring initiatives, ZoomInfo Intent alerts can floor the businesses displaying essentially the most curiosity — so you recognize who it’s best to attain out to subsequent.

3. Capitalize on Funding Scoops.

Met a rep from an organization in search of funding? With ZoomInfo Scoops, you’ll be able to monitor any funding information or bulletins associated to those firms.

4. Use Tracker to Comply with Key Influencers. 

Get notified when decision-makers enter and exit your accounts so that you may be proactive in your engagement with the appropriate message on the proper time.

5. Attain Out on the Proper Time.

Use automated performs to trace and observe up with the attendees who’re most certainly to transform — once they present intent spikes, go to your pricing web page, increase a funding spherical, or transfer to a brand new firm.

6. Notify Gross sales When a Prospect Visits. 

Don’t let good alternatives escape — create a play that may instantly set off a Slack alert to the account proprietor when a prospect visits your pricing web page.

7. Cut back Type Fields, Enhance Conversions.

So that you made an incredible impression, and individuals are visiting your web site. The chance that they’ll fill out a kind enormously will increase with fewer fields. Utilizing FormComplete lowers the barrier of entry whereas nonetheless capturing all of the essential information obligatory to attain and route them.

8. Align Gross sales & Advertising on Goal Prospects.

With a single click on of ZoomInfo’s Aircover function, gross sales reps can notify advertising and marketing that they need to begin show adverts, social media, and e-mail campaigns focused at particular high-value accounts. 

9. Comply with-Up Emails to Keep Linked.

With the engagement capabilities in SalesOS, you’ll be able to make use of customized fields to tailor your messages so they appear customized, even when sending at scale.

10. Import to Enhance your Lead Listing.

Use RingLead Listing Import to add, dedupe, enrich, normalize, match, and assign lead lists in a single step.

ZoomInfo’s fashionable GTM instruments and industry-leading information make post-event follow-up a breeze. Able to uncover insights, have interaction clients, and win sooner? Begin your free trial immediately.